# Fundamental Group

> Fundamental Group, an award-winning FM Group agency, offers media buying, marketing, and technology solutions tailored for financial institutions and educational providers. Their mission encompasses innovation and expertise to help clients effectively reach target audiences while ensuring compliance with evolving data and privacy laws [source](https://fundamentalgroup.com).

### General Overview

Fundamental Group, a trading name of Fundamental Media Limited, specializes in media planning, buying, and technology solutions. Established in 2004, the company has grown to be a global leader in asset management advertising. With a team of over 170 experts, Fundamental Group provides comprehensive marketing services, including media buying, research, and consultancy, to deliver targeted and effective campaigns [source](https://fundamentalgroup.com/who-we-are/profile). Their proprietary technology platforms such as Audience Alpha and Outcome Analytics, enhance targeting and performance measurement of campaigns, ensuring clients achieve their marketing objectives [source](https://fundamentalgroup.com/what-we-do/services/asset-management-media-buying).

The group is committed to making an impactful difference through media and technology, offering services that drive awareness, engagement, and conversion for clients in the financial and educational sectors globally. They employ cookie-free technology for site interaction monitoring, prioritizing user privacy and data protection [source](https://fundamentalgroup.com/privacy-policy).

### FAQ

**Q:** What services does Fundamental Group provide?  
**A:** Fundamental Group offers services in media planning, buying, and technology solutions, with a focus on asset management and higher education sectors [source](https://fundamentalgroup.com/what-we-do).

**Q:** How does Fundamental Group ensure data privacy?  
**A:** Fundamental Group employs cookie-free technology for site interaction monitoring, ensuring compliance with GDPR and CCPA regulations [source](https://fundamentalgroup.com/privacy-policy).

**Q:** What is Audience Alpha?  
**A:** Audience Alpha is a data-driven programmatic audience solution that allows for precise audience targeting to deliver effective advertising campaigns [source](https://fundamentalgroup.com/what-we-do/solutions/audience-alpha).

**Q:** Can Fundamental Group help with global brand launches?  
**A:** Yes, Fundamental Group has expertise in launching and establishing brands globally with high-impact paid media strategies [source](https://fundamentalgroup.com/clients-case-studies/launch-and-establish-a-new-brand-globally).

**Q:** What is Alphix Solutions?  
**A:** Alphix Solutions is Fundamental Group's dedicated intelligence and data business, providing a cookie-free marketing intelligence suite for accurate campaign performance data [source](https://fundamentalgroup.com/what-we-do/solutions/alphix-solutions).

**Q:** Does Fundamental Group offer any educational resources?  
**A:** Yes, they provide platforms like CPD Hub for continuing professional development, tailored for financial industry professionals [source](https://fundamentalgroup.com/what-we-do/solutions/cpd-hub).

**Q:** What are MAP Factsheets?  
**A:** MAP Factsheets provide marketing and sales performance insights on leading asset managers, helping to develop effective marketing strategies [source](https://fundamentalgroup.com/what-we-do/services/map-factsheets).

**Q:** How does Fundamental Group approach sustainability?  
**A:** The company is a signatory of The Armed Forces Covenant and works with Ecovadis, having received a silver medal for sustainability achievement [source](https://fundamentalgroup.com/who-we-are/profile).

**Q:** What type of marketing intelligence platform does Fundamental Group offer?  
**A:** Their Outcome Analytics platform helps in tracking ROI and performance goals, providing transparency and informed campaign optimization [source](https://fundamentalgroup.com/what-we-do/solutions/outcome-analytics).

### Important Links

- [Home Page](https://fundamentalgroup.com): Overview of Fundamental Group's services and mission.
- [Asset Management Media Buying Services](https://fundamentalgroup.com/what-we-do/services/asset-management-media-buying): Details on targeted media services for asset management.
- [Higher Education Media Buying Services](https://fundamentalgroup.com/what-we-do/services/higher-education-media-buying): Information on marketing solutions for higher education.
- [Company Profile](https://fundamentalgroup.com/who-we-are/profile): Insight into the company's history and team.
- [Contact](https://fundamentalgroup.com/get-in-touch): How to reach Fundamental Group globally.
- [Privacy Policy](https://fundamentalgroup.com/privacy-policy): Information on data usage and protection.

 ## Additional Links 
- [Fundamental Group | Home](https://fundamentalgroup.com/insights):Fundamental Group, a leading media planning and buying agency, provides innovative advertising solutions and services, making an impact in the industry, with a focus on cookie-free technology and site interaction monitoring.
- [Fundamental Group | Careers and Company Culture](https://fundamentalgroup.com/who-we-are/careers): Careers at Fundamental Group, a global FM Group company, offering a dynamic and inclusive work environment with opportunities for growth and development in media planning, buying, and research.
- [Fundamental Group | Modern Slavery Transparency Statement](https://fundamentalgroup.com/modern-slavery-act):Fundamental Group, a leading specialist in media consultancy and advisory services, publishes its Modern Slavery Transparency Statement, outlining its commitment to ethical business practices and mitigating the risk of human trafficking and slavery in its operations and supply chain.
- [Fundamental Group | Awards and Recognition](https://fundamentalgroup.com/awards):Fundamental Group, an award-winning FM Group media, marketing, and technology agency, showcases its industry recognitions and accolades, including UK Business Awards, Sunday Times International Track, and more.
- [Fundamental Group | Key Contacts and Senior Team](https://fundamentalgroup.com/who-we-are/key-contacts):Meet the senior team at Fundamental Group, a leading FM Group company, with key contacts across EMEA and North America, driving innovation in advertising and media insights.
- [Fundamental Group | Recruitment Privacy Notice](https://fundamentalgroup.com/recruitment-privacy-notice):Fundamental Group, a leading media planning and buying agency, provides a recruitment privacy notice outlining how personal data is used during the application process, including collection, storage, and sharing of information with third parties.
- [Fundamental Group | User Journey Optimisation Services for Asset Managers](https://fundamentalgroup.com/what-we-do/services/user-journey-optimisations):Fundamental Group, a leading media planning and buying agency, provides marketing consultancy and solutions for asset managers, specializing in user journey optimization to maximize audience engagement and campaign performance.
- [Fundamental Group | Supplier Code of Conduct](https://fundamentalgroup.com/supplier-code-of-conduct):Fundamental Group, a leading media planning and buying agency, outlines its supplier code of conduct, emphasizing ethical business practices, quality, and accountability, in line with the UN Global Compact and Guiding Principles on Business and Human Rights.
- [Fundamental Group](https://fundamentalgroup.com/what-we-do/services/studio):Fundamental Group, a leading media planning and buying agency, offers dynamic digital creative solutions, including personalized messaging, design services, and targeting solutions, to help businesses maximize engagement with their key audiences.
- [Fundamental Group | Optimising Campaign Performance Case Study](https://fundamentalgroup.com/clients-case-studies/optimise-campaign-performance-along-the-whole-user-journey):Fundamental Group, a leading media planning and buying agency, showcases a successful campaign optimization strategy, driving user engagement and conversion through targeted advertising and interactive landing pages, resulting in improved campaign performance and cost savings.
- [Fundamental Group | Website Terms of Use](https://fundamentalgroup.com/terms-of-use):Fundamental Group, a leading media planning and buying agency, provides website terms of use, including definitions, agreement, access, proprietary rights, liability, privacy, law, and jurisdiction, as well as contact information.
- [UK institutional investors shift from consultants to peers](https://fundamentalgroup.com/insights/research-insights/consultants-become-a-less-important-information-source-for-uk-institutional-investors):UK institutional investors now favour colleagues and asset managers over consultants for investment insights
- [Why we enjoy working at Fundamental Group](https://fundamentalgroup.com/insights/company-news/why-we-enjoy-working-at-fundamental-group):Discover the top 20 reasons employees love working at Fundamental Group, from career growth opportunities to a collaborative culture and global mobility.
- [Fundamental Group | Fundamental Monitor: Digital Advertising Intelligence](https://fundamentalgroup.com/what-we-do/solutions/fundamental-monitor):Fundamental Group, a leading media planning and buying agency, offers competitive advertising intelligence solutions, providing marketers with real-time digital advertising tracking and actionable insights to inform their marketing strategy, with a focus on the asset management and education sectors.
- [Fundamental Group | Competitor Insights and Advertising Trends](https://fundamentalgroup.com/insights/competitor-alerts):Fundamental Group, a leading media planning and buying agency, provides competitor alerts and insights on asset management advertising trends in Europe, APAC, and North America, covering ESG promotion, fixed income, ETFs, and more.
- [Fundamental Group | Case Study: Interactive Infographic for ETF Anniversary](https://fundamentalgroup.com/clients-case-studies/build-awareness-and-drive-engagement-through-an-interactive-infographic):Fundamental Group, a leading media planning and buying agency, showcases a case study on building awareness and driving engagement through an interactive infographic, celebrating the 30th anniversary of a flagship ETF, highlighting its impact on the investing industry.
- [36% of European asset managers' ads focus on fixed income](https://fundamentalgroup.com/insights/competitor-alerts/more-than-a-third-of-european-advertising-promoting-fixed-income):In Q3 2024, asset managers allocated 36% of their European advertising to fixed income promotion, up from 24% in Q2, with brand campaigns leading at 55%.
- [Fundamental Group | Research Insights for Asset Management Marketers](https://fundamentalgroup.com/what-we-do/services/research-insights):Fundamental Group, a leading media planning and buying agency, provides media and market research services for asset management marketers, offering proprietary research insights to help tailor marketing strategies and improve campaign success.
- [Fundamental Group | Insights on Education and Careers](https://fundamentalgroup.com/insights/education--careers):Fundamental Group, a leading media planning and buying agency, provides insights and expertise on education and careers, including higher education trends, advertising strategies, and talent management, with a focus on company culture and user engagement.
- [Fundamental Group | Insights on Media Buying and Planning](https://fundamentalgroup.com/insights/media-buying-planning):Fundamental Group, a leading media planning and buying agency, provides insights and expertise on media buying and planning, featuring articles on marketing intelligence, advertising strategies, and industry trends.
- [Competitiveness of asset classes in the Netherlands](https://fundamentalgroup.com/insights/research-insights/research-reveals-competitiveness-of-asset-classes-in-the-netherlands):Research indicates that fixed income, alternatives, absolute return, and passive management are the most competitive asset classes in the Netherlands.
- [German institutional investors unfamiliar with most managers](https://fundamentalgroup.com/insights/research-insights/german-institutional-investors-not-very-familiar-with-most-asset-managers):Research reveals that only the top five asset management brands are well-known among German institutional investors, indicating limited overall familiarity
- [Asset managers' YouTube engagement hits record high](https://fundamentalgroup.com/insights/research-insights/average-engagement-of-asset-managers-youtube-videos-at-record-level):In Q3 2024, asset managers' YouTube videos achieved unprecedented engagement, with some of Amundi's content surpassing 20,000 views each.
- [Alternatives and fixed income lead competitiveness in France](https://fundamentalgroup.com/insights/research-insights/alternatives-and-fixed-income-the-most-competitive-asset-classes-in-france):Research indicates that alternatives and fixed income are the most competitive asset classes in France, with ETFs being the least competitive.
- [Asset managers reduce ESG advertising in APAC in Q3 2024](https://fundamentalgroup.com/insights/competitor-alerts/asset-managers-dedicate-less-advertising-to-esg-promotion-in-apac):Asset managers' ESG advertising in APAC dropped to 5% in Q3 2024, down from 11% in Q2, with thought leadership remaining the primary focus.
- [Fundamental Media launches asset manager brand research](https://fundamentalgroup.com/insights/company-news/fundamental-media-releases-latest-unique-asset-manager-brand-strength-research):Fundamental Media's new research reveals insights into asset managers' brand strengths in European markets, helping marketers improve their positioning
- [UK institutional investors favour local asset managers](https://fundamentalgroup.com/insights/research-insights/local-players-top-the-asset-management-brand-ranking-for-uk-institutional-investors):Discover how UK institutional investors prefer local asset managers, with seven domestic firms ranking among the top ten in brand strength
- [Fundamental Group | Company News and Insights](https://fundamentalgroup.com/insights/company-news/fundamental-media-appoints-alex-page-as-head-of-apac):Fundamental Group, a leading media planning and buying agency, provides innovative advertising solutions and services, with a focus on making an impact, as seen in their company news and insights, including the appointment of Alex Page as Head of APAC.
- [ESG advertising in Europe shifts to insights promotion](https://fundamentalgroup.com/insights/competitor-alerts/esg-advertising-in-europe-shifts-almost-completely-to-insights-promotion):In Q2 2024, 92% of ESG advertising in Europe focused on insights promotion, a significant increase from 20% in Q1, largely due to AXA IM's extensive campaign.
- [ETFs and Swiss equities least competitive in Switzerland](https://fundamentalgroup.com/insights/research-insights/etfs-and-swiss-equities-the-least-competitive-asset-classes-in-switzerland):Research indicates that ETFs and Swiss equities are the least competitive asset classes in Switzerland, with alternatives and emerging market equities leading.
- [German equities least competitive asset class in Germany](https://fundamentalgroup.com/insights/research-insights/german-equities-least-competitive-asset-class-in-germany):Research found that German equities are the least competitive asset class in Germany, with one manager dominating brand recall among financial intermediaries
- [Fundamental Group | Cookie-Free Account-Based Marketing Case Study](https://fundamentalgroup.com/clients-case-studies/deliver-account-based-marketing-without-cookies):Fundamental Group, a leading media planning and buying agency, showcases a successful account-based marketing strategy that drives awareness and education of client fund strategies among select US RIAs and wirehouses, leveraging IP-targeting and cookie-free marketing intelligence to achieve impressive conversion rates and new insights.
- [Fundamental Group | Talent Acquisition and Retention Strategies](https://fundamentalgroup.com/insights/media-buying-planning/talent-acquisition-and-retention-during-a-global-skills-shortage):Fundamental Group, a leading media planning and buying agency, provides insights on talent acquisition and retention strategies during a global skills shortage, highlighting the importance of effective media buying and planning.
- [Fundamental Group | Troubleshooter Campaign Optimisation Solution](https://fundamentalgroup.com/what-we-do/solutions/troubleshooter):Fundamental Group, a leading media planning and buying agency, presents Troubleshooter, a proprietary campaign custodian that drives outstanding campaign optimization by rapidly identifying and resolving operational issues, ensuring data accuracy and campaign effectiveness.
- [UK intermediaries identify key asset classes for growth](https://fundamentalgroup.com/insights/research-insights/uk-financial-intermediaries-highlight-key-asset-classes-for-market-growth-potential):Explore how UK financial intermediaries view asset classes and their growth potential, highlighting trends in market competition and expected shifts in exposure
- [ESG advertising share declines in Europe](https://fundamentalgroup.com/insights/competitor-alerts/esg-promotion-accounts-for-smaller-share-of-advertising-in-europe):In Q3 2024, asset managers in Europe reduced ESG advertising to 8% of total spend, down from 17% in Q2, with a shift towards brand campaigns.
- [Boost for fixed income and ETF advertising in APAC](https://fundamentalgroup.com/insights/competitor-alerts/asset-managers-increase-fixed-income-and-etf-advertising-in-apac):In Q3 2024, fixed income and ETF advertising in APAC rose to 30% and 26% of total asset management advertising, up from 6% and 5% in Q2, respectively.
- [The benefits of podcast advertising for marketers](https://fundamentalgroup.com/insights/education--careers/the-benefits-of-podcast-advertising):Podcast advertising offers high engagement and trust. Podcasts are becoming a key tool for marketers, with global growth and increased audience connection.
- [Fixed income most popular yet least competitive in Italy](https://fundamentalgroup.com/insights/research-insights/fixed-income-is-the-most-popular-but-least-competitive-asset-class-in-italy):Research reveals fixed income is the most popular asset class in Italy but faces low competition. Learn about asset class competitiveness and market trends.
- [Fundamental Group | Effectively Marketing Multiple Programs with Targeted Media Strategies](https://fundamentalgroup.com/clients-case-studies/effectively-market-multiple-unique-programs-while-using-the-same-media-mix):Fundamental Group, a leading media planning and buying agency, showcases a successful marketing strategy for Cornell University's graduate programs, leveraging targeted advertising and media mix to deliver qualified leads while managing campaign budgets.
- [The most competitive asset classes in Spain](https://fundamentalgroup.com/insights/research-insights/research-reveals-the-most-competitive-asset-classes-in-spain):Research indicates that real estate, alternatives and European equities are the most competitive asset classes in Spain.
- [What's next for marketing intelligence platforms?](https://fundamentalgroup.com/insights/media-buying-planning/whats-next-for-marketing-analytics-platforms):Explore the future of marketing intelligence, from data privacy changes to AI-driven automation, and how these trends will reshape marketing strategies.
- [Fundamental Group | Insights & Viewpoint](https://fundamentalgroup.com/insights/viewpoint):Fundamental Group, a leading media planning and buying agency, shares its viewpoint on making an impact with advertising, understanding audience behavioural choices, and more, through its insights and services.
- [ESG advertising in APAC recovers in Q2 2024](https://fundamentalgroup.com/insights/competitor-alerts/esg-advertising-in-apac-region-recovers-following-q1-dip):In Q2 2024, ESG promotion accounted for 11% of asset management advertising in APAC, up from 1% in Q1, with a focus on thought leadership over fund promotion.
- [Why brands should keep advertising in uncertain times](https://fundamentalgroup.com/insights/media-buying-planning/why-brands-shouldnt-stop-advertising-during-uncertain-times):Cutting ad budgets during crises harms brand growth. Learn why consistent advertising helps secure long-term success, even during economic downturns.
- [Record number of fixed income advertisers in North America](https://fundamentalgroup.com/insights/competitor-alerts/record-number-of-fixed-income-and-etfs-advertisers-in-north-america):In Q3 2024, 28 fixed income and 31 ETF advertisers were active in North America, the highest numbers since 2020, though their share of total advertising varied.
- [Fundamental Group | Brand Awareness Campaign Case Study](https://fundamentalgroup.com/clients-case-studies/brand-awareness-campaign-through-gamification-on-a-highly-relevant-topic):Fundamental Group, a leading media planning and buying agency, showcases a brand awareness campaign that leverages gamification to engage financial advisors on a highly relevant topic, featuring a benchmarking tool and achieving impressive results on social media platforms.
- [Over half of North American advertising focused on ETFs](https://fundamentalgroup.com/insights/competitor-alerts/more-than-half-of-north-american-advertising-focused-on-etfs):In Q2 2024, more than 50% of North American asset management advertising was dedicated to ETFs, marking a record number of ETF advertisers and a shift in focus.
- [Fundamental Group | Campaign Management Case Study: Maximising ROI](https://fundamentalgroup.com/clients-case-studies/maximise-roi-through-our-proprietary-campaign-management-platform):Learn how Fundamental Group, a leading media planning and buying agency, maximized ROI for a client through their proprietary campaign management platform, driving awareness and conversions through targeted advertising strategies.
- [Fundamental Group | Cornell University Case Study: Conversion Rate Optimization](https://fundamentalgroup.com/clients-case-studies/significantly-increase-conversions-without-increasing-the-budget):Fundamental Group, a leading media planning and buying agency, shares a case study on how they helped Cornell University increase conversions without increasing their budget, resulting in significant uplifts in MBA, EMBA, and Master's programme conversion rates.
- [Asset managers' LinkedIn focus: expert views, market, Europe](https://fundamentalgroup.com/insights/research-insights/asset-managers-posted-the-most-about-expert-views-market-and-europe-on-linkedin):In Q2 2024, asset managers' LinkedIn posts centred on expert views, market, and Europe, with ETFs, cryptocurrencies, and ESG receiving the highest engagement.
- [Fundamental Group | Case Study: Reaching Gen Z for Chicago Booth MBA Programs](https://fundamentalgroup.com/clients-case-studies/recognise-a-new-audience-and-create-strong-initial-awareness):Fundamental Group, a leading media planning and buying agency, shares a case study on how they successfully created strong initial awareness and drove user engagement among the Gen Z demographic for Chicago Booth School of Business MBA programs, utilizing targeted advertising strategies and cookie-free technology.
- [Balancing centralisation with local sensitivity](https://fundamentalgroup.com/insights/media-buying-planning/cracking-the-code-of-global-marketing):How asset managers can achieve economies of scale while addressing local market nuances and media landscapes to effectively reach diverse investment audiences
- [Fundamental Group | Insights: Education Advertising Trends](https://fundamentalgroup.com/insights/competitor-alerts/how-covid-19-has-affected-education-advertising):Fundamental Group, a leading media planning and buying agency, provides insights on the impact of COVID-19 on education advertising, offering expert analysis and competitor alerts.
- [Fundamental Group | Insights: Education & Careers](https://fundamentalgroup.com/insights/education--careers/prod-test):Fundamental Group, a leading media planning and buying agency, provides innovative advertising solutions and services, with a focus on making an impact, as showcased in their insights section.
- [Fundamental Group | Case Study: Gamification in Financial Education](https://fundamentalgroup.com/clients-case-studies/use-gamification-to-educate-the-audience-and-better-understand-their-knowledge-to-optimise-messaging):Learn how Fundamental Group, a leading media planning and buying agency, leveraged gamification to educate and understand their audience, optimizing messaging and achieving outstanding results in a tactical campaign.
- [Fundamental Group | Media Buying Planning Insights](https://fundamentalgroup.com/insights/media-buying-planning/the-marketers-perspective-talking-to-anna-brown-at-falmouth-university):Fundamental Group, a leading media planning and buying agency, shares insights on media buying and planning, featuring expert perspectives, including an interview with Anna Brown at Falmouth University.
- [Fundamental Group | Media Buying Planning Insights](https://fundamentalgroup.com/insights/media-buying-planning/how-can-business-schools-attract-more-women-to-their-programs):Fundamental Group, a leading media planning and buying agency, provides insights on media buying and planning, specifically exploring strategies for business schools to attract more women to their programs.
- [Fundamental Group | Insights & Viewpoint](https://fundamentalgroup.com/insights/viewpoint/what-communication-lessons-have-you-learned-over-the-past-few-months-of-the-covid-crisis):Fundamental Group, a leading media planning and buying agency, shares insights on communication lessons learned during the COVID-19 crisis, highlighting the importance of effective advertising and marketing strategies.
- [Fundamental Group | Insights and Research for Financial Industry]
- [Fundamental Group](https://fundamentalgroup.com/get-in-touch/contact):Contact Fundamental Group, a leading FM Group, to make an impact with advertising and explore their services and solutions. Learn more about the company and get in touch.