The changing face of business education

Schools need to emphasise their innovative learning methods and course offering

Key points:

• Business schools have expanded their online and hybrid learning offering, and this year will also see a greater focus on alternative learning methods such as videos, infographics and interactive quizzes
• Trends seen in the business world, such as a focus on diversity and inclusion, and environmental, social and governance (ESG) issues, are also evident at business schools
• By emphasising their innovative learning methods and course offering in their advertising and communications, schools can ensure they attract the best talent

Over the past few years, business education has changed significantly to meet students’ changed expectations as well as the evolving needs of modern businesses.

Whilst the pandemic during 2020 and 2021 necessitated online/hybrid MBAs, many business schools have pivoted back to on-campus programmes only. Whilst remote learning provides students with flexibility, convenience and affordability, the networking and collaboration opportunities afforded by on-campus programmes are difficult to replicate virtually, and many prospects believe that the benefits of studying face-to-face far outweigh the increased cost.  

Schools are not standing still though, and we believe that this year we will see a greater focus on alternative learning methods such as videos, infographics and interactive quizzes, allowing students to set their own pace of learning. Business schools have also moved towards more simulations, role-playing and real-world projects. This experiential learning is based on the idea that students learn best by doing, experiencing and reflecting.

Based on Fundamental Group's Sonar Studios having seen an increase in engagement across their video, infographics and interactive units, we believe that adding more interactive and video content is also likely to increase students' engagement.

Meeting businesses’ needs

Business schools provide their students with essential skills needed in the real corporate world and as the world of business evolves, business schools have shifted their focus as well. The growing importance of environmental, social and governance (ESG) factors in all business sectors is now also being reflected in the classroom at business schools, with for example the addition of sustainability and corporate social responsibility courses to the curriculum.

Similarly, a continued focus on diversity, equity and inclusion can be seen in both businesses and business education. Some schools offer workplace diversity and inclusion courses, for example, while others run projects requiring students to consider diversity and inclusion factors in their decision making.

Furthermore, business schools have adopted new approaches to help students develop critical thinking as well as problem-solving and decision-making skills. By increasing their focus on creativity, collaboration and innovation, schools ensure their students are equipped with the skills needed in modern-day businesses.

This also includes an increased emphasis on soft skills such as communication, leadership and teamwork, and on data analytics and business intelligence.

At the same time, schools are leveraging the latest technological advancements. The incorporation of artificial intelligence and virtual and augmented reality can provide students with enhanced, personalised and interactive learning experiences that simulate real-life scenarios.

In order to meet students’ high expectations and equip them with the skills needed in an ever-changing business world, schools need to differentiate themselves. By emphasising their innovative learning methods and course offering in their advertising and communications, schools can ensure they attract the best talent. 

For more information around how Sonar Studios and Fundamental Media can impact your campaigns reach out to [email protected]