The Integrated Asset Management and B2B Marketing Agency
Driven by experts, fuelled by data, powered by innovation.
We combine two decades of asset management and B2B industry expertise with cutting-edge AI technology to deliver comprehensive marketing solutions that drive measurable results.
Find out moreFour specialist divisions. One connected process.
Our four divisions span every aspect of marketing, from strategy and audience research to media buying, creative and marketing technology.
Every division in Fundamental Group draws on the same foundation; our anonymised, comparative industry data set, built over 20+ years and sharpened in real time by The Arc, our agentic AI toolkit, with human judgement directing every step.
For our clients, that means an unparalleled opportunity: faster response to changing market conditions and audience sentiment, and faster marketing activation when it matters most.
The right message, reaching the right audience, at the right time. Every time.
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Alphix Solutions
Marketing intelligence, built to act
AI-powered marketing technology platform. Combining live market and audience signals with your data for real-time campaign activation.
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Fundamental Media
Media expertise sharpened over 20 years
Unparalleled sector specialism in media planning and buying, built on two decades of asset management and B2B experience.
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Aureum
The investor mind, decoded
Investor research and strategic consultancy that uncovers what really drives decision-making, then turns those insights into messaging, content and experiences that convert for your audience.
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Sonar
Creative that connects, data that proves it.
Dynamic, data-driven digital experiences that elevate engagement and drive measurable outcomes.
Find out moreAsset management
Outcome-oriented media planning and buying for asset managers, built on deep investor research and unmatched buying power.
Find out moreWealth management
Campaigns designed around retail investor behaviour, reaching the right clients with messaging that builds trust.
Find out moreProfessional education
Targeted media and marketing for professional education providers, helping you reach and engage professional learners.
Find out moreLegal
Specialist media and marketing for legal and professional services firms, connecting your expertise with the clients who need it most.
Find out moreFundamental Group is an integrated asset management and B2B marketing agency, combining two decades of asset management and B2B industry expertise with AI-powered technology across four specialist divisions: Alphix Solutions, Fundamental Media, Aureum and Sonar, all built on one shared data foundation.
What is Fundamental Group's approach to integrated B2B marketing?
Fundamental Group brings media, research, creative and technology together under one roof, all working from a single data foundation built on two decades of asset management and B2B marketing. Every recommendation is grounded in evidence from real campaigns rather than generic agency assumptions.
- -Four specialist divisions working from one shared data foundation
- -AI-powered planning and activation through The Arc and Alphix Solutions
- -Proprietary investment research across institutional, intermediary and retail audiences
Ready to transform your marketing
Book a call to explore how our integrated approach can deliver better results for your business.
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