Outcome-oriented media planning and buying for asset management
We help asset managers run smarter, targeted campaigns that deliver results across every audience type, from retail to institutional investors. We understand your products and services and we understand your markets and clients. Powered by technology designed specifically for the investment management industry, our solutions are built around the particular requirements of B2B and B2C campaigns for financial products, from compliance to the regulatory environment.
Fundamental Media helps you cut through the complexity of modern-day marketing. As the largest independent media agency dedicated to the investment management industry, we offer tailored media planning and buying services that are highly efficient, fully compliant, and laser-focused on your audience.
You don't need to explain your market to us
With staff that has up to 30 years of experience gained working in asset management and financial publishing, we understand what your marketing needs to deliver and how best to achieve it.
Specialists supported by intelligence
Our asset management specialists are supported through in-depth insights from our investor research, as well as systems and tools specifically developed for investment management marketing.
Real added value, not just execution
Our teams concentrate on advising on strategy, identifying optimisations and maximising emerging trends and opportunities before the rest of the market.
Our experienced teams support you from the earliest planning stages through to activation, optimisation and performance analysis. You'll benefit from our proprietary research, unrivalled publisher relationships, and end-to-end transparency throughout the process.
Need more than just media buying? We collaborate closely with our in-house specialists to integrate creative strategy (Sonar), marketing consultancy (Aureum), and cookie-free marketing technology (Alphix Solutions) into one seamless solution.
More than 20 years of asset management specialism
Deep research and intelligence among your clients. We don't just buy media - we give you strategic advice and access to the audiences you want.
Unmatched buying power
Through our independent position and global media relationships. As the largest media buyer in the asset management space globally, we secure first-to-market and the most cost-effective placements.
Global perspective and local nuance
From our international offices. We have a longstanding global presence in the key financial centres, giving your campaigns cultural relevance and regional precision.
Better decisions through technology
Our asset management tech stack brings together multiple data sources to identify market trends, plan media and optimise performance, uncover actionable insights and demonstrate a factual ROI.
Transparency and simplicity
Above all we are a partner to you. Our fees are simple and transparent. There are no hidden costs, no AVBs, no media arbitrage, no bundled services and floats.
Being a trusted partner of over 60 asset managers worldwide, our work to help them grow their $30+ trillion AUM is recognised regularly through leading financial industry awards.
Ready to look at measurable campaign outcomes rather than number of impressions?
Find out how we can help you achieve your marketing objectives.