Competitor alerts
Regular intelligence on what competitor brands are doing across paid, owned and earned media.
ESG advertising in APAC swings to fund promotion in Q2 2026
ESG advertising in APAC was dominated by fund promotion in Q2 2026, driven by a single advertiser, according to Fundamental Monitor. Read the full breakdown.
Brand-focused campaigns drive ESG advertising in Europe in Q2 2026
Brand campaigns still dominate ESG advertising in Europe, but fund promotion is catching up. See what's shifting in Q2 2026.
Insights advertising share triples in North America in Q2 2026
Insights advertising in North America more than tripled to 24% in Q2 2026 as fund promotion fell, Fundamental Monitor data shows.
ETF advertising reaches record high in Europe in Q2 2026
ETF advertising reached a record 25% of asset management advertising in Europe in Q2 2026, its highest share since Fundamental Monitor's series began in 2020.
Fund promotion reaches record share of APAC advertising in Q2 2026
Fundamental Monitor data shows fund promotion made up 79% of asset management advertising in APAC in Q2 2026, its highest share in five quarters.
Thought leadership dominates ESG asset management advertising in APAC
Thought leadership drove 80% of ESG advertising in APAC in Q1 2026, with only three asset managers running ESG campaigns across the region.
Brand campaigns dominate ESG advertising in Europe
Brand campaigns dominated ESG advertising in Europe, accounting for 97.87% of activity across six advertisers in the UK, France, Spain and Switzerland.
Asset managers boost ETF promotion in North America
ETF promotion dominated asset management advertising in North America in Q1 2026, accounting for 67% of all spend, according to Fundamental Monitor.
ESG advertising reaches multi-year high in Europe in Q1 2026
ESG dominates European asset management advertising in Q1 2026 at 27%, while ETFs and equities follow.
ETFs and insights lead APAC advertising shift in Q1 2026
Asset managers shifted APAC ad spend in Q1 2026, with ETF promotion rising to 32% year-on-year and insights advertising hitting a five-quarter high of 24%.
Boost in ESG brand campaigns in Europe
ESG brand campaigns accounted for 94.79% of all ESG advertising, up from 68% in Q3, data by Fundamental Monitor shows
Thought leadership leads APAC ESG advertising
Thought leadership accounted for 91.91% of all ESG advertising, up from 68% in Q3, according to data by Fundamental Monitor