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More equities advertising in APAC as ETF promotion falls
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Asset managers increase ESG advertising in APAC
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Fixed income advertising rises significantly in Europe
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ESG advertisers shift to insights promotion in Europe
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Fund promotion now makes up two thirds of asset management advertising in North America
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More advertising dedicated to the promotion of key strategies in Europe
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Fund promotion more popular among North American advertisers
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ESG accounts for slightly more of overall advertising in Europe
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ESG advertisers refocus on brand campaigns and fund promotion in APAC
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APAC advertisers move towards fund promotion
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Brand campaigns account for more than half of asset management advertising in Europe
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ETF advertising slowly recovering in North America
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APAC advertisers shift from ETFs to equities
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ESG advertising falls further out of favour in Europe
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ESG advertising in APAC crawls slowly back from nadir
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ESG advertisers in North America shift towards brand campaigns
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