Competitor alerts
Regular intelligence on what competitor brands are doing across paid, owned and earned media.
ESG advertising in APAC on the rise again after Q1 drop
However, levels are still below those seen during the second half of 2021, data by Fundamental Monitor shows
More asset managers promoting ESG in North America
Nonetheless, the share of ESG promotion as a total of all advertising remains static, Fundamental Monitor finds
APAC advertisers revert back to brand campaigns
Asset managers moved away from fund promotion in favour of brand campaigns, Fundamental Monitor finds
Brand campaigns make up two-thirds of advertising in Europe
Fundamental Monitor also recorded a huge emphasis on the promotion of fixed income
ETF advertising still most popular in North America
Equities was promoted more often than fixed income, Fundamental Monitor data shows
Autumn most popular time to launch new campaigns
Data by Fundamental Monitor shows that September and October see the most new campaign landing pages every year
Fewer ESG advertisers, higher volumes in Canada than in US
Data from Fundamental Monitor shows a drop in the portion of overall advertising dedicated to ESG
Fund promotion most prevalent in Europe’s ESG advertising
Fewer ESG advertisers active in Europe during Q1, Fundamental Monitor finds
ESG advertising slows down in APAC in Q1
The share of ESG advertising as a portion of total advertising volumes in APAC has dropped, Fundamental Monitor finds
APAC sees big swing towards fund promotion in Q1
Data by Fundamental Monitor shows the highest proportion of advertising dedicated to fund promotion since our analysis began
Fund promotion again most popular in North America
Data by Fundamental Monitor shows fund promotion to be the top ad purpose, followed by insights during Q1
