Competitor alerts
Regular intelligence on what competitor brands are doing across paid, owned and earned media.
North American advertisers shift to brand campaigns
The latest North American advertising trends: discover why brands are shifting towards brand advertising strategies and what it means for your business.
Asset managers increase ESG advertising in APAC
ESG advertisers shift to insights promotion in Europe
The share of overall asset management advertising dedicated to ESG promotion remained unchanged, according to data by Fundamental Monitor
Fixed income advertising rises significantly in Europe
Asset managers favour the promotion of fixed income over equities advertising, data by Fundamental Monitor shows
Two thirds of North American advertising is fund promotion
The share of fund promotion stands at its highest figure since the start of 2020, according to data from Fundamental Monitor
More equities advertising in APAC as ETF promotion falls
Asset managers dedicated more of their advertising budget to the promotion of equities and ESG during Q4 2023, according to data by Fundamental Monitor
APAC advertisers move towards fund promotion
Asset managers also promoted equities less in the APAC region during Q3 2023, data by Fundamental Monitor shows
ESG accounts for more of overall advertising in Europe
Asset managers focus from ESG insight promotion to ESG brand campaigns in Q3 2023, data from Fundamental Monitor shows
ESG advertisers refocus on brand campaigns in APAC
The percentage of overall advertising dedicated to ESG promotion rose slightly, data from Fundamental Monitor shows
Fund promotion more popular among North American advertisers
The share of advertising dedicated to the promotion of equities and fixed income increased slightly in Q3 2023, according to data by Fundamental Monitor
More European advertising promoting key strategies
Asset managers spent a larger part of their advertising budget to promote equities, fixed income, ETFs, multi asset and ESG
APAC advertisers shift from ETFs to equities
Share of advertising dedicated to the promotion of equities at highest level since 2020, data by Fundamental Monitor shows