Insights
Research, competitor intelligence, media buying guidance and company news from Fundamental Group and its divisions.
ESG advertising in APAC swings to fund promotion in Q2 2026
ESG advertising in APAC was dominated by fund promotion in Q2 2026, driven by a single advertiser, according to Fundamental Monitor. Read the full breakdown.
Brand-focused campaigns drive ESG advertising in Europe in Q2 2026
Brand campaigns still dominate ESG advertising in Europe, but fund promotion is catching up. See what's shifting in Q2 2026.
Local managers rival globals among financial intermediaries in Switzerland
Local Swiss asset managers now match global names for brand familiarity among financial intermediaries in Switzerland. Read Aureum Y's full findings.
Insights advertising share triples in North America in Q2 2026
Insights advertising in North America more than tripled to 24% in Q2 2026 as fund promotion fell, Fundamental Monitor data shows.
Financial intermediaries' media habits across five markets
New Aureum Y research reveals how financial intermediaries across five markets use social media, newsletters, podcasts and events.
ETF advertising reaches record high in Europe in Q2 2026
ETF advertising reached a record 25% of asset management advertising in Europe in Q2 2026, its highest share since Fundamental Monitor's series began in 2020.
Fund promotion reaches record share of APAC advertising in Q2 2026
Fundamental Monitor data shows fund promotion made up 79% of asset management advertising in APAC in Q2 2026, its highest share in five quarters.
LinkedIn holds social lead for asset managers in Q2 2026
LinkedIn led social posting among 40 asset managers in Q2 2026, while YouTube engagement surged in May. Fundamental Media's quarterly data analysis.
Fundamental Group named Innovator of the Year at The FSF 2026 Awards for Innovation and Transformation
Fundamental Group named Innovator of the Year at the 2026 FSF Awards, with two more wins for Alphix Solutions.