Why Fundamental Group
Built through change, not around it.
Fundamental Group began in 2004 as Fundamental Media, the specialist choice for asset managers needing media planning, buying and audience research from experts that understood the sector.
By 2015, the traditional agency model was in aggressive decline, so we refocused: we built our own dedicated tech team and became a data-driven marketing company with digital innovation at its core.
That same instinct has kept expanding what we offer, extending into marketing technology, consultancy and creative, so we can offer outcome-led solutions rather than ones bought piecemeal.
Four specialists. One shared intelligence.
Every division draws on the same intelligence layer, so nothing gets lost in the process.
Fundamental Media
Media planning & buying
Find out more →Alphix Solutions
AI marketing technology
Find out more →Aureum
Research & consultancy
Find out more →Sonar
Creative solutions
Find out more →Data, process and agentic tools working as one intelligence layer, not four separate systems.
Market Intelligence
Where investor attention is moving, and what competitors are doing about it.
Audience Intelligence
Who the audience is, and how live market conditions land with them.
Planning & Creative
Plans and assets assembled from data, not from a blank page.
Activation & Attribution
Buying powered by our own signals, tied back to business outcomes.
Measurement
Cookie-free measurement, from ad impression to on-site outcome.
Platform, Access & AI
One environment, and the routes for your team and your AI to reach it.
Why Fundamental Group
Fundamental Group is a B2B financial services marketing agency made up of four specialist divisions: Fundamental Media, Alphix Solutions, Aureum, and Sonar, working together under one integrated model.
Why choose Fundamental Group over a generalist marketing agency?
Two decades of sector specialism, proprietary industry data and specialist compliance knowledge mean campaigns start from evidence about how a specific audience behaves, rather than from a generic media plan.
- -Specialist sector expertise across asset, wealth and wider B2B financial services
- -One shared data foundation feeding planning, creative and activation
- -Compliance expertise built for regulated financial and B2B industries.
Find out how we can help you with your B2B marketing
Book a call to explore how our integrated approach can deliver better results for your business.
Get in touch