Our Data

20+ years of asset management specific data

Over 50+ global asset managers entrust us to aggregate and disseminate their data in a way that is mutually and equitably beneficial, but anonymised. This is combined with our own proprietary investment audience research and global brand survey.

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Page views - What is trending?
on asset manager websites
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Ad impressions - What is performing?
of asset management campaigns
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Investor interviews - What are they thinking?
professional & end investors
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Media bookings - What is performing, at what price?
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Campaign landing pages - Which manager is in market?
with what product and creative
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News stories - What is the sentiment?
trends in investing
AgenticAI

Raw data in.
Packaged insight out.

Brought to market as

The Arc

Agentic AI accesses this vast data lake in a completely new way, a toolkit for all aspects of fund management marketing.

How we use our data

AI takes the low-conviction work that consumes expert time and the high-frequency analysis no human team can do; the high-conviction judgements stay with the experts.

This is the layer that powers The Arc, our intelligent toolkit.

Built for asset management but transferable to other B2B sectors

Our foundation is built and proven on two decades of asset management data. The architecture behind it, the data layers, the business logic, the agents, isn't specific to one sector. The same intelligence layer extends naturally across wealth management, higher education, the wider financial services and B2B remit. Everything here is built in-house, specifically for asset management marketing; nothing is bought in, rebadged or overlaid on generic solutions.

What data does Fundamental Group's marketing intelligence run on?

Our data foundation combines anonymised, comparative industry spend and performance data with proprietary investor research and live data signals. It is built and proven on asset management data, with an architecture designed to extend across the wider B2B financial services remit.

  • -Comparative industry data covering 500+ fund managers across 35 markets
  • -Proprietary research with institutional, intermediary and retail investor audiences
  • -Live market and media signals feeding planning in real time

Explore The Arc to see which stream of data powers each tool.

Book a call to explore how our integrated approach can deliver better results for your business.

Get in touch