Identify changing market trends.
Opportunities takes the guesswork out of your weekly planning. It looks at every topic and market you care about, scores them across five dimensions, and tells you plainly where your brand has the best chance to grow its share of investor attention.
What we solve
Five questions answered. One clear list of where to focus next.
Every week, Opportunities looks at every topic and market combination you track and runs it through five checks: how big is the audience, is it growing, how far behind are you, is there content space to fill, and can you realistically compete? The answers feed into one score, so your team always knows exactly where to focus first.
Opportunity score
Everything rolled into one number. Your list is sorted highest first every Monday morning, so you know where to start before you've had your coffee.
Market size
How many investors are actually reading about this topic in this market? Bigger audiences rank higher, keeping large, important markets at the top of your list.
Growth score
Is this topic picking up or cooling down? We compare your traffic against the market and the top competitor, then give you a simple verdict.
Gap score
How big is the gap between you and whoever's winning this topic right now, and how much ground you could realistically gain.
White space
Are investors hungry for content on this topic but not finding much that's new? If yes, that's a real opening.
“What used to take our team half an hour every week now takes a couple of minutes. We spend our time actually doing things, not working out what to do.”
Teams tell us their weekly planning reviews are much faster since using Opportunities.
Every combination in your boards is reviewed automatically, including ones your team might not get to.
Turn scoring on for any interest board and your first ranked list is ready in minutes.
What is The Arc's approach to spotting marketing opportunities?
Opportunities reads live market, competitor and audience signal against our comparative industry data, so gaps are surfaced while they are still actionable rather than in a quarterly review. Every prompt is traceable back to the evidence behind it.
- -Signal monitored continuously across markets and competitors
- -Opportunities ranked against comparative industry benchmarks
- -Findings feed straight into planning and activation
Know exactly where to focus every week.
Opportunities is live inside Alphix Solutions today. More than 40 asset managers around the world are already using Fundamental Group technology to plan smarter campaigns, and Opportunities is what helps them decide where to go next.
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