Marketing is at a crossroads, a point in time where the market is moving much faster than the old marketing model can follow. By the time a typical campaign goes live, the opportunity it was built for has often already passed.
Alphix Solutions fixes all that. It's a platform built for B2B marketers that joins up disconnected data sources and processes.
It provides a clear, step-by-step framework for signal-based marketing campaigns that are evidence-based, measurable and performant.
And most importantly, one that's fast to activate, so you can be confident you're reaching the right audience and never miss a marketing opportunity. Ever.
Alphix's three-layered platform has everything you need to build a complete, attributable marketing strategy, and one that's agile to current market conditions.
Insights
Trending topics your audience is consuming right now
Benchmarks against competitor content and messaging
Firmographic data on how well you're attracting real sales targets
Gaps between audience demand and what you're publishing
Activation
AI Asset Builder generates headlines, imagery, synopses and CTAs
Alphix Activate: market signal to live campaign in 24 to 48 hours
AMX real-time bidding and firmographic targeting cuts wasted spend
Dynamic creative, continuously updated as market conditions shift
Website performance
Privacy-compliant, cookie-free tracking of all paid and organic traffic
Bot activity identified and removed
Firmographic insights: who's visiting, what they view, how often they return
Site, media, news and competitor data combined in one view
See the full data stack behind Alphix on our Technology page.
What is Alphix Solutions and how does it help asset management and B2B marketers?
Alphix Solutions is Fundamental Group's AI-powered marketing intelligence platform, built for asset management and B2B marketers. It joins up website performance, market insight and campaign activation into one connected, evidence-based loop, powered by The Arc, so marketing decisions are grounded in real-time signals rather than guesswork.
-Real-time market and competitor insight through The Arc
-Signal-based activation: a market signal to a live campaign in 24 to 48 hours
The Arc
One data lake. One agentic tool-kit.
The Arc is our agentic tool-kit, powered by Alphix Solutions. Its tools are built on a unique marketing insights data lake we've spent years building, combined with live industry feeds updating in real time. Together they form a connected loop from market insight to live campaign assets and reporting. Every campaign builds on the last. Every new data point makes the next decision sharper.
1.5bn+
Cookie-free pageviews tracked
20m+
Ad impressions served via auction logs
2m+
News articles scored
170k+
Site content pages analysed
How it works
Embracing signal-based marketing.
Every campaign brief follows the same connected process: start with intelligence, benchmark against the market, build a strategy, and launch a campaign that's live and ready to act on. Right campaign, right audience, right market, right time.
News moves fast, especially in investment markets, and it changes how audiences think and act in real time. Alphix keeps every stage of that process connected, so a shift in sentiment this morning can be reflected in live campaign creative by the afternoon, not next quarter's plan.
Market intelligence
Where investor attention is moving, and what competitors are doing about it.
Opportunities
Competitor benchmarking
Audience intelligence
Who the audience is, and how live market conditions land with them.
Personas & Panels
Psychographix
Planning & creative
Plans and assets assembled from data, not from a blank page.
Campaign Builder
Activation & attribution
Buying powered by our own signals, tied back to business outcomes.
Asset Builder
AMX (Programmatic)
Measurement
Cookie-free measurement, from ad impression through to on-site outcome.
Alphix Trends
Platform, access & AI
One environment, and the routes for your team and your AI to reach it.
All of it runs on one shared data layer, built in-house, for asset management, since 2004.
FAQs
Alphix Solutions: frequently asked questions
Alphix Solutions is Fundamental Group's AI-powered marketing platform for asset management and B2B marketers. It joins up website performance, market insight and campaign activation into one connected, evidence-based loop.
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