WHO WE ARE

We’re front runners of media planning and technology who live and breathe advertising.

Since 2004, Fundamental Group has grown into the largest buyer of asset management advertising globally. Explore our story from inception to the innovative media and marketing business we are today.

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With our strong presence across Europe, Asia Pacific and North America, we understand different cultures, markets and audiences better.

What makes us unique is our team of over 170+ experts from diverse backgrounds and experiences.

Our prime focus

Asset Management

We help asset managers navigate the challenges in delivering impactful and cost-effective marketing to the right audiences. With our extensive industry expertise and our proprietary technology and research we support our clients in achieving their marketing objectives.

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Higher and Business Education

We have helped many universities, business schools and other educational businesses reach their desired audiences. Our extensive research, industry knowledge and proprietary technology ensure their marketing and media strategies attract the right talent.

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Our leadership team

Our senior leadership team is progressive and committed to nurturing the fundamentals of our industries, yet innovative and future-focused to create better experiences for the world of advertising.

Angus Maclaine

Founder

Vincent Hooplot

Chief Operating Officer

Robyn Capps

Chief Financial Officer

Jan Wilch

Managing Director

Andrew Chesney

Global Head of Media and Analytics

Chris Stapleton

Director of Technology

Clare Frith

Group Legal Counsel

Geraldine Hogben

Operations Director

Darren Plimmer

Managing Director Alphix Solutions

Oli Knight

Director of Innovation

Nina Boshoff

Global Head Fundamental Media Asset Management

Sarah Fearnley-Whittingstall

Managing Director Fundamental Media Specialist Verticals

Gordon Kerr

Managing Director Fundamental Media North America

Angela Perry

Managing Director Fundamental Media EMEA

Harry Kempe

Global Director AMX

Our intentions and commitments

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