WHO WE ARE

We’re front runners of media planning and technology who live and breathe advertising.

Since 2004, Fundamental Group has grown into the largest buyer of asset management advertising globally. Explore our story from inception to the innovative media and marketing business we are today.

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With our strong presence across Europe, Asia Pacific and North America, we understand different cultures, markets and audiences better.

What makes us unique is our team of over 170+ experts from diverse backgrounds and experiences.

Our prime focus

Asset Management

We help asset managers navigate the challenges in delivering impactful and cost-effective marketing to the right audiences. With our extensive industry expertise and our proprietary technology and research we support our clients in achieving their marketing objectives.

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Higher and Business Education

We have helped many universities, business schools and other educational businesses reach their desired audiences. Our extensive research, industry knowledge and proprietary technology ensure their marketing and media strategies attract the right talent.

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Our clients

  • All
  • Asset Management
  • Specialist Verticals

Our leadership team

Our senior leadership team is progressive and committed to nurturing the fundamentals of our industries, yet innovative and future-focused to create better experiences for the world of advertising.

Angus Maclaine

Founder
EMEA

Vincent Hooplot

COO
EMEA

Robyn Capps

CFO
EMEA

Jan Wilch

Managing Director
EMEA

Andrew Chesney

Global Head of Media and Analytics
EMEA

Chris Stapleton

Director of Technology
EMEA

Clare Frith

Group Legal Counsel
EMEA

Geraldine Hogben

Operations Director
EMEA

Iain Bingham

Managing Director
EMEA

Oli Knight

Director of Innovation
EMEA

Nina Boshoff

Managing Director, Fundamental Media
EMEA

Sarah Fearnley-Whittingstall

Managing Director, Fundamental Media
EMEA

Gordon Kerr

Managing Director, Fundamental Media
North America (Los Angeles)

Darren Plimmer

Managing Director, Alphix Solutions
EMEA

Harry Kempe

Global Director, AMX
EMEA

Ecovadis

Fundamental Media works with Ecovadis, provider of business sustainability ratings. We have been awarded a silver medal in recognition of sustainability achievement.

Ecovadis

The Armed Forces Covenant

Fundamental Media is a signatory of The Armed Forces Covenant.

"To those who proudly protect our nation, who do so with honour, courage, and commitment, the Armed Forces Covenant is the nation’s commitment to you.

It is a pledge that together we acknowledge and understand that those who serve or who have served in the armed forces, and their families, should be treated with fairness and respect in the communities, economy and society they serve with their lives."

Armed Forces

Future Frontiers

Fundamental Media is proud to support Future Frontiers, an award-winning education charity. Over the past few years members of our team have mentored students from several London schools helping them to explore their next steps in education and employment post 16 year.

Future Frontiers

Disability Confident Committed

Fundamental Media is a Disability Confident Committed company.

Disability Confident provides employers with the knowledge, skills, and confidence they need to attract, recruit, retain and develop disabled people in the workplace.

Armed Forces