Creative digital solutions that capture attention and keep it
Sonar is Fundamental Group's creative division, designing interactive campaign experiences built for asset and wealth management audiences. Sonar delivers creative solutions designed to increase engagement, personalise the user experience and drive results across every stage of the marketing funnel.
Four problems every creative team faces.
It's harder than ever to capture attention
Your audience sees thousands of messages a day, and cutting through that noise is tough. We work exclusively for investment managers, so we understand your audiences and know how to design high-impact creative that makes people stop, engage and remember.
Your message is complex, making it hard to land
We turn that content into clear, interactive formats that make it easier to understand and more likely to stick.
You're not getting enough feedback from your audiences
Our creative units are designed to gather insights on user behaviour and sentiment, giving you the data you need to adapt and personalise future campaigns.
You need everything to work together
Sonar works hand-in-hand with all the other Fundamental Group solutions to ensure seamless campaign delivery and performance tracking.
From brief to measurable creative.
We start by understanding your audience, your message and your goals, then design a creative concept that brings them together.
That might be a simple rich media unit or something more immersive like an interactive infographic, motion graphic or gamified microsite, built to boost attention, engagement and data capture, on-site or across paid media.
As your audience engages, we track how they interact, what they respond to and where they drop off, so you can adjust, retarget and refine your messaging through the funnel.
Passive content struggles to hold attention. Interactive content doesn't.
By prompting active participation rather than passive viewing, interactive formats create deeper engagement and stronger memory recall, and generate data on what's actually resonating. Micro-moments reflect how audiences consume content today: scanning quickly and rewarding what feels immediately engaging and relevant.
What interactive formats does Sonar create?
Sonar creates quizzes, polls, calculators, and interactive content units designed to capture attention, generate engagement, and qualify leads. Our 50+ interactive formats create micro-moments of attention whilst collecting valuable data on user preferences and intent.
- -50+ interactive formats delivered including quizzes, polls, and calculators
- -Micro-moment engagement capturing attention within a 3-second window
- -Lead qualification data collected through interactive experiences
Quizzes
Quizzes drive stronger recall because answering questions triggers memory retrieval and curiosity, creating deeper connections between users and the brand.
Polls
Polls create social connectivity by showing users how peers answered, serving as micro-research tools that capture sentiment in real time.
Interactive units
Carousels, sliders, audio players, and interactive infographics enrich user experience and create feedback through interaction counters.
Storydoing
Storydoing enables active participation: users don't just read a story, they shape it through their choices.
Four ways to get closer to your audience.
Tailored creative solutions that speak your audience's language
Our deep knowledge of asset and wealth management means we design with your world in mind rather than generic templates.
Smarter segmentation and personalisation
Our interactive formats don't just look good: they gather valuable behavioural data to help you deliver more relevant follow-up messaging.
More engagement and better insight
From dwell time to click-throughs to topic-level sentiment, we help you understand what's resonating and where to improve.
Seamless campaign delivery
Because Sonar works alongside Fundamental Media, Aureum and Alphix Solutions, our creatives plug straight into your wider marketing stack with no extra work for you.
What does Sonar do for asset and wealth management marketing?
In asset and wealth management your audiences are busy and your content is complex. Breaking through takes more than just a smart headline or clean layout. Sonar helps you turn important messages into compelling experiences, built around the needs of your audience, tailored to their behaviours and designed to deliver clear, measurable outcomes. Sonar builds campaigns for all of Fundamental Group's clients, not just asset and wealth management. We work just as closely with financial services and professional education audiences, applying the same interactive, insight led approach across every sector we serve.
- -Tailored creative solutions that speak your audience's language
- -Smarter segmentation and personalisation
- -Campaigns built across asset and wealth management, financial services and professional education
- -Seamless campaign delivery
Sonar: frequently asked questions
Sonar is Fundamental Group's creative division, designing interactive campaign experiences built for asset and wealth management audiences. Sonar delivers creative solutions designed to increase engagement, personalise the user experience and drive results across every stage of the marketing funnel.
Find out how you can maximise engagement with your key audiences.
Don't take our word for it.
Get in touch with our team