How AI-powered audience intelligence is shaping smarter media strategies.
Proprietary investor research, turned into live AI-powered audience panels you can talk to in real time. Inform your strategy, content planning and creative testing, grounded in actual data and updated with current market context.
What we solve
From proprietary research to live audience intelligence in minutes. Each persona is built on Aureum’s verified global investor research, then made queryable through natural-language chat, data visualisations, and six strategic analysis modes.
Aureum Research
5,700+ verified respondents
Persona Build
Audience cohort defined and enriched
Live Panel
Six query modes
“By Phase 2, we had a live, queryable view of four distinct adviser audiences across the UK and EMEA, evidence we could actually brief from.”
Six bespoke audience personas built across UK and EMEA, each with a defining character type immediately usable in briefings.
Client moved straight into a further four personas based on the quality of the Phase 1 output.
Distinct strategic guidance on tone, content type and channel mix for each geography.
What is The Arc's approach to investor personas?
Personas and Panels are built from primary research with real institutional, intermediary and retail investors, not from demographic assumptions. Each persona carries the media, content and messaging preferences needed to plan against it.
- -Personas grounded in primary research with live investor panels
- -Media and content preferences attached to every audience
- -Refreshed as audience behaviour changes, not annually
Build a persona for your next marketing campaign.
Personas and Panels is available through the Alphix Solutions platform, built on 20+ years of Aureum's proprietary global investor research. Stop briefing on assumptions. Start briefing on data.
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