We don't just buy media, We deliver outcomes
Fundamental Media is a specialist B2B media planning and buying agency, built on two decades of asset management sector expertise and now extended across wealth management, financial services, professional education and legal brands, tuned to reach the audiences that matter to each sector.
All our work is grounded in proprietary data and our own in-house technology. We continue to be industry pioneers, developing tech solutions that solve the most pressing challenges facing our clients.
Which sectors does Fundamental Media specialise in?
Jump straight to the sector you work in. Whether you need a dedicated wealth management, financial services, professional education or legal media agency, our specialist teams work the same way, just tuned to a different audience.
Asset Management
Outcome oriented marketing to reach institutional, intermediary and retail audiences.
Find out more →Wealth Management
Messaging that builds trust fast and converts retail investors.
Find out more →Financial Services
Reaching specialist B2B audiences across asset servicing, banking and fintech.
Find out more →Professional Education
Attracting the right talent to universities, business schools and professional education providers.
Find out more →Legal
Specialist media for law firms and legal services brands.
Find out more →What does Fundamental Media do for asset managers and financial brands?
We don't just buy media. We sell outcomes.
Born from two decades as a specialist asset management media agency, we've extended that same research led rigour across wealth management, financial services, professional education and legal marketing, sectors where trust, precision and compliance all matter.
Whether you're launching a new fund, building brand awareness among financial advisors, or recruiting professionals for an executive education programme, our team is here to help.
Our team brings together media strategists, industry and audience research specialists, and data scientists, all of whom understand the nuances of complex, often regulated industries and know how to navigate the promotional rules within them.
Together, they deliver campaigns that cut through and perform.
What is Fundamental Media's approach to specialist B2B marketing?
Fundamental Media's approach is built on two decades of asset management sector specialism and proprietary investment research, spanning institutional, intermediary and retail audiences, then applied with the same rigour across wealth management, financial services, professional education and legal marketing. Every recommendation is grounded in evidence from real campaigns, not generic media buying assumptions.
- -Research led planning powered by proprietary data covering 500+ fund managers across 35 markets
- -Independent position as one of the largest buyers of fund management advertising globally
- -Specialist compliance expertise built for regulated financial promotions
Our Services
Media Planning
Strategic media architecture that identifies the right channels, timing, and investment levels to achieve your marketing objectives. Grounded in proprietary research and competitive intelligence.
Explore Media Planning →Media Buying
Expert negotiation and placement across digital, print, search, and broadcast channels. We leverage our scale and publisher relationships to secure premium positions at competitive rates.
Explore Media Buying →Success stories
Precisely timed fixed income ETF campaign drives 16m+ impressions
How a global asset manager carved out a distinctive position in a saturated ETF category by going to market at the exact moment advisors were rethinking allocations.
Read the story →Performance marketing65% cut in cost per visitor from integrated media campaign
An integrated media campaign that lowered cost per visitor by 65% while lifting quality of engagement.
Read the story →Performance marketingEngagement climbs 65% through psychographic targeting
Psychographic targeting applied to an ETF campaign, lifting engagement by 65% among priority advisor audiences.
Read the story →Fundamental Media: frequently asked questions
Our technology was originally built for the asset management sector. Over the past 20 years we have built a deep, well organised body of asset management data, giving us the breadth and depth to build solutions in house for cross border marketing. AI is deployed with a human in the loop at every stage, so every output is explainable and auditable.