Success stories
Campaigns planned, built and measured by Fundamental Group, grouped by the outcome they were built to deliver.
Performance marketing
Interactive infographic lifts adviser awareness ninefold
A global asset manager made an actively managed fund range easier to understand by replacing static marketing materials with an interactive infographic that advisers chose to engage with.
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Thought leadership campaign lands at right moment, beats benchmark
How a UK asset manager put its thought leadership in front of professional investors at the right moment, by promoting each article beside news on the same topic.
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Precisely timed fixed income ETF campaign drives 16m+ impressions
How a global asset manager carved out a distinctive position in a saturated ETF category by going to market at the exact moment advisors were rethinking allocations.
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65% cut in cost per visitor from integrated media campaign
An integrated media campaign that lowered cost per visitor by 65% while lifting quality of engagement.
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Engagement climbs 65% through psychographic targeting
Psychographic targeting applied to an ETF campaign, lifting engagement by 65% among priority advisor audiences.
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Maximise ROI through our proprietary campaign management platform
A two phase advisor campaign where proprietary tagging revealed the true scale of site engagement.
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Optimise campaign performance along the whole user journey
A three stage user journey built around interactive landing pages and precise retargeting.
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Deliver account-based marketing without cookies
Cookie-free IP targeting of select US RIAs and wirehouses, with firmographic reporting across paid and organic.
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Launch and establish a new brand globally
A three phase global brand campaign that made the client one of the top asset management brands in the UK.
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Brand awareness campaign through gamification on a highly relevant topic
Four interactive gamification units built to raise advisor awareness of a benchmarking tool.
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Gaining valuable audience insights through gamification
Thirty seven pages of Net Zero content turned into an interactive experience that captured audience behaviour data.
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Build awareness and drive engagement through an interactive infographic
An animated timeline built to celebrate the 30th anniversary of a flagship ETF and appeal to every investor audience.
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Use gamification to educate the audience and better understand their knowledge to optimise messaging
Interactive polling units that taught advisors about liquidity while feeding real-time messaging learnings back into the campaign.
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