Success stories
Campaigns planned, built and measured by Fundamental Group, grouped by the outcome they were built to deliver.
Performance marketing
Precisely timed fixed income ETF campaign drives 16m+ impressions
How a global asset manager carved out a distinctive position in a saturated ETF category by going to market at the exact moment advisors were rethinking allocations.
Read the story →65% cut in cost per visitor from integrated media campaign
An integrated media campaign that lowered cost per visitor by 65% while lifting quality of engagement.
Read the story →Engagement climbs 65% through psychographic targeting
Psychographic targeting applied to an ETF campaign, lifting engagement by 65% among priority advisor audiences.
Read the story →Maximise ROI through our proprietary campaign management platform
A two phase advisor campaign where proprietary tagging revealed the true scale of site engagement.
Read the story →Optimise campaign performance along the whole user journey
A three stage user journey built around interactive landing pages and precise retargeting.
Read the story →Deliver account-based marketing without cookies
Cookie-free IP targeting of select US RIAs and wirehouses, with firmographic reporting across paid and organic.
Read the story →Brand
Launch and establish a new brand globally
A three phase global brand campaign that made the client one of the top asset management brands in the UK.
Read the story →Brand awareness campaign through gamification on a highly relevant topic
Four interactive gamification units built to raise advisor awareness of a benchmarking tool.
Read the story →Audience engagement
Gaining valuable audience insights through gamification
Thirty seven pages of Net Zero content turned into an interactive experience that captured audience behaviour data.
Read the story →Build awareness and drive engagement through an interactive infographic
An animated timeline built to celebrate the 30th anniversary of a flagship ETF and appeal to every investor audience.
Read the story →Use gamification to educate the audience and better understand their knowledge to optimise messaging
Interactive polling units that taught advisors about liquidity while feeding real-time messaging learnings back into the campaign.
Read the story →