Deliver account-based marketing without cookies
Cookie-free IP targeting of select US RIAs and wirehouses, with firmographic reporting across paid and organic.
What the client aimed to achieve
Drive awareness and education of client’s fund strategies among select US RIAs and wirehouses through informative content, videos, and other resources. Leverage creative story-telling and appropriate targeting to move prospects down the conversion funnel.
How we approached it
The client wanted to only target select US RIAs and wirehouses, so we opted for IP-targeting at a company level through Alphix Solutions, Fundamental Media’s award-winning cookie-free marketing analytics sister company. This allowed us to overcome the issues of cookie deprecation and the challenges it brings to re-engage with prospects and drive genuine funnel strategies.
Alphix Solutions is a robust and trustworthy first-party data model that provided the client with tight targeting and attribution, a reduction of invalid (bot) traffic, and reach and engagement data that can be split out at a firmographic level.
The IP-targeting enabled us to deliver appropriate messaging to qualified audiences that have demonstrated awareness and receptivity to the client’s brand.
The integrated Alphix UI captured company-specific content consumption across the entire client web experience, both paid and organic.
The IP-targeting approach allowed for quality grading of the client’s target companies and ensured that consistent and predictable scale was achieved.
Measurable outcomes we delivered
Cookie-free targeting delivered measurable quality as well as scale:
Increase in fund pageview conversions
Increase in aggregate conversions
Invalid traffic removed from reporting
Firmographic reporting across paid and organic
Want results like these?
Find out more about Fundamental Group's media, data and creative solutions, or get in touch to discuss your own campaign.