Competitive insights and brand perception.
Understand your brand’s positioning and gain insights into your own and your competitors’ brand perception in the different key financial markets.
A continuous data-driven approach is the smart way to refine marketing strategies and gain a competitive edge.
Subscribe to Fundamental Group’s research for ongoing insights into the competitive landscape and your market positioning among institutional, discretionary, intermediary and end investors globally.
Enquire to discover all the advantages:
Unprompted awareness of your brand compared to your competitors’ for a variety of asset classes and regions.
Products being advised on/selected by fund buyers in each major financial market globally.
Your perceived brand values versus the top 10 brands in each region.
Key brand differentiators including best events, best communication and ESG approach.
Intermediary Global Brand Survey
Gain insights into your brand’s positioning in key financial markets globally.
Countries covered:
- UK
- Italy
- France
- Germany
- Spain
- Switzerland
- Netherlands
- US
- Australia
- Hong Kong
- Singapore
Intermediary highlights
UK top 3 brands
- Vanguard
- BlackRock
- J.P. Morgan AM
ES top 3 brands
- BlackRock
- J.P. Morgan AM
- Fidelity
IT top 3 brands
- Morgan Stanley IM
- Fidelity
- BlackRock
Institutional Global Brand Survey
Gain a better understanding of institutional investors’ investment views and their perception of asset management brands.
Countries covered:
- UK
- US
- Germany
- France
- Netherlands
- Switzerland
Institutional highlights
UK top 3 brands
- LGIM
- BlackRock
- Schroders
DE top 3 brands
- BlackRock
- DWS
- Allianz GI
US top 3 brands
- BlackRock
- Vanguard
- Fidelity
Get ahead of the competition.
Detailed analysis of the top asset management brands as identified by over 2,500 institutional investors and professional fund buyers globally.