Objectives
Build awareness around the 30th anniversary of the client’s flagship ETF, showing its ingenuity, and drive engagement with the infographic and content on the website.
Strategy
Aureum, Fundamental Group’s marketing consultancy business, developed an interactive infographic to highlight the history and heritage of the ETF to celebrate its 30th anniversary, which was used as a hero asset on the ETF’s website.
The initial format used for the celebration was written content. As written content only appeals to a part of investor audiences, the solution was to create a more engaging and interactive format: an interactive infographic. The infographic had to be fairly high-level and not too technical as it had to appeal to all audiences (institutions, advisors and retail).
We focused on how the ETF sparked a transformation in the investing industry, by creating a ‘Click to start the spark’ animated timeline highlighting industry growth and innovations since 1993.
Using the information available on the client's website, to reduce the lift for compliance, Aureum ideated the interactive infographic and transformed the key messages into an engaging, interactive experience. The infographic was conceptualised, created and deployed by Aureum and Sonar, Fundamental Group’s creative solutions business.