65% cut in cost per visitor from integrated media campaign
How a UK asset manager kept growing reach and brand awareness against better-funded rivals by continually shifting spend to the channels proving most effective.
- Client sector
- Asset management
- Solution
- Performance marketing
- Region
- United Kingdom
- Key results
- 32% record brand awareness16.87m market impressions
Growing reach without extra budget
Between 2023 and 2025, a UK asset manager had increased unique visitors to its site and more than trebled market impressions while steadily improving cost efficiency. Continued pressure on budget meant that progress had to keep compounding, even as competitors with far larger marketing spend competed for the same audience attention.
For 2026, the asset manager wanted an integrated media campaign that could push efficiency further, grow prompted brand awareness towards the top of the UK market and increase ownership of its retail investment platform, all without relying on a larger budget than the previous year.
Integrated media campaign in three phases
The 2026 integrated media campaign combined broadcast-led reach with search, display and retargeting in a single funnel, continuously reallocating budget toward the channels proving most effective.
Sharper efficiency and stronger brand impact
The integrated media campaign's channel-by-channel efficiency gains fed directly into measurable growth in reach, brand awareness and platform sign-ups, all achieved without any increase in overall marketing spend.
The campaign shows how a fixed budget can out-perform far larger rivals, lifting brand awareness past two of the sector's largest names, exactly the position it set out to defend against better-funded competition.
Want your campaign to outperform rivals?
Find out more about Fundamental Group's integrated media buying solutions, or get in touch to discuss your own campaign.