The future is agentic.
Continuous marketing intelligence. Built for investment management marketers.
Arc is our intelligent tool-kit powered by Alphix Solutions.
A suite of AI-powered tools that form a connected loop for marketing campaigns; from investment market insights, to competitor benchmarking, through to live campaign asset creation and reporting.
Every campaign builds on the last, every new data point makes the next decision sharper.
Five tools. One continuous loop.
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Campaign opportunity prioritisation against the competitive set
01First-party investor persona construction, AI-queryable
02Cross-channel behavioural and preference signal at the planning stage
03Campaign creation and signal-driven AI-generated creative at scale
04Continuous optimisation and real-time reporting
05What is The Arc and how does Fundamental Group use it?
The Arc is our AI-powered toolkit sitting on top of the Group's shared data foundation, covering market intelligence, audience research, sentiment, creative production and activation. Every tool draws on the same evidence, so insight moves from research to live campaign without being re-interpreted along the way.
- -One connected toolkit rather than disconnected point solutions
- -Built on two decades of asset management and B2B marketing data
- -Insight flows straight through to planning, creative and activation