Education & Careers
Audience insight for universities, business schools and professional education marketers.
Advertising’s role in shaping culture
A global survey reveals that 63% believe advertising can shape culture, highlighting the need for authenticity and broad worldviews in brand messaging.
The benefits of podcast advertising
Podcast advertising offers high engagement and trust. Podcasts are becoming a key tool for marketers, with global growth and increased audience connection.
Quality media buys and journey optimisation are vital
Research finds a reduction in user engagement and satisfaction despite an increase in ad spend, but there are steps marketers can take to turn this around
Mobile continues to grow its share of web visits
However, desktop and mobile have different strengths and both play an important role in the advertising journey
What could you purchase for the price of a Super Bowl ad?
A 30-second ad at the US sporting event costs up to $7 million, so what other advertising could you purchase for the price of a Super Bowl ad?
Higher education trends for 2024
From evolving student needs to societal pressures, colleges and universities are facing a range of challenges and opportunities
Our key takeaways from the 2023 AMA Symposium
Our key takeaways from the 2023 AMA Symposium for the Marketing of Higher Education
A focus on company culture can improve talent management
A positive culture is an important aspect of job satisfaction for both current and prospective employees in the asset management sector.
Asset managers rethink talent management due to shortages
Talent shortages are forcing asset managers to rethink their talent management processes
US higher education still attracts international students
U.S. higher education institutions remain attractive to international students, particularly for graduate students
The changing face of business education
Schools need to emphasise their innovative learning methods and course offering
The benefits of year-round advertising for business schools
Being top of mind during a long period can significantly increase a school’s lead-to-conversion rate