Education & Careers
Audience insight for universities, business schools and professional education marketers.
U.S. business schools enticing laid-off tech workers
More than a dozen business schools in the US are targeting laid-off tech workers by making their admissions process less cumbersome
Talent acquisition and retention during a skills shortage
There’s a global skills shortage. What’s causing it and how can companies not only attract the best of the best but retain them too?
Effectively track campaign performance following iOS changes
IOS14 and iOS 15 have made advertising tracking and attribution less reliable
Year 12s: too much focus on university, not on other options
Students in Year 12 would like to see schools discussing different options to university
Friends’ experiences drive decisions of gap-year individuals
When researching and picking a university, word of mouth is the most important factor for prospective students who are on a gap year
How lockdown has affected first-year university students
Mental health and self-motivation are some of the main concerns among the current cohort
How can business schools attract women to their programs?
Women’s enrolment in full-time MBA programs has increased, but more needs to be done
How Covid-19 has changed the mindset of prospective students
The concerns of prospective university students have changed since the pandemic
The marketer's perspective: Anna Brown, Falmouth University
Anna Brown, head of content and experience at Falmouth University, explains how her team's innovative and agile approach was essential during the past year
The marketer's perspective: Rachel Waites at Chicago Booth
The director of global marketing strategy, recruitment and admissions, Executive MBA – Europe on the benefits of virtual events and the human approach
Why advertising matters more than ever for business schools
Business schools see a rise in applications as students look to upskill in a volatile job market
Increase in blended learning opens up new opportunities
The corona crisis has accelerated the rise of blended learning, making programs more accessible to a wider audience