Competitor alerts
Regular intelligence on what competitor brands are doing across paid, owned and earned media.
Record number of fixed income advertisers in North America
In Q3 2024, 28 fixed income and 31 ETF advertisers were active in North America, the highest numbers since 2020, though their share of total advertising varied.
36% of European asset managers' ads focus on fixed income
In Q3 2024, asset managers allocated 36% of their European advertising to fixed income promotion, up from 24% in Q2, with brand campaigns leading at 55%.
Boost for fixed income and ETF advertising in APAC
In Q3 2024, fixed income and ETF advertising in APAC rose to 30% and 26% of total asset management advertising, up from 6% and 5% in Q2, respectively.
ESG advertising in APAC region recovers following Q1 dip
In Q2 2024, ESG promotion accounted for 11% of asset management advertising in APAC, up from 1% in Q1, with a focus on thought leadership over fund promotion.
ESG advertising in Europe shifts to insights promotion
In Q2 2024, 92% of ESG advertising in Europe focused on insights promotion, a significant increase from 20% in Q1, largely due to AXA IM's extensive campaign.
Record number of managers promoting fixed income in Europe
In Q2 2024, 29 asset managers promoted fixed income in Europe, allocating 24% of their advertising to this asset class
More than half of North American advertising focused on ETFs
In Q2 2024, more than 50% of North American asset management advertising was dedicated to ETFs, marking a record number of ETF advertisers and a shift in focus.
Record number of equities and ETF advertisers in APAC
Q2 2024 saw a record number of asset managers promoting equities, fixed income, and ETFs in the APAC region.
ESG advertising in APAC drops back down to minimal level
Discover the latest ESG advertising trends in APAC. Get ahead of the competition with our expert analysis on ESG advertising drops in the region.
Fewer active advertisers boost ESG spend in Europe
A shift in ESG advertising strategy in Europe. Learn why fewer active advertisers are increasing their ESG spend in the region.
Advertisers in APAC refocus on fund promotion
Discover how advertisers in the Asia Pacific region are refocusing their strategies towards fund promotion.
Equities and fixed income advertising drops in Europe
Uncover the trends driving the downturn in equities and fixed income advertising in Europe and what it means for investors and advertisers in the region.