Only two asset managers promote ESG in APAC in Q3
Only two out of 82 active advertisers were promoting ESG in APAC during Q3 2025, according to data by Fundamental Monitor
ESG advertising accounted for 0.05% of all asset management advertising in APAC during Q3 2025, down from 1.57% in Q2, data from Fundamental Monitor shows.
There were 82 asset management advertisers in the APAC region during Q3, but only two of them dedicated a portion of their advertising to the promotion of ESG. The two ESG advertisers in Q3 were active in Australia.
Overall, 49% of the ESG advertisers’ total advertising was dedicated to the promotion of responsible investing, up from 15% in Q2 2025.
Thought leadership accounted for 68% of all ESG advertising, up 2% from Q2. Meanwhile, ESG brand campaigns dropped from 3% to 0%, while ESG fund promotion increased from 30% to 32%.
Below are some examples of the type of ESG campaigns that were in market in APAC during Q3:
ClearBridge
Fidante Partners
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