Competitor alerts
Regular intelligence on what competitor brands are doing across paid, owned and earned media.
ETFs account for over half of North American advertising
Insights overtake fund promotion as the most popular ad purpose, Fundamental Monitor data shows
Small increase in ESG advertising in North America during Q4
North America sees slightly more ESG advertising in Q4 but still lags behind Europe and APAC
APAC sees record number of ESG advertisers in Q4
Asset managers also on average increased the percentage of advertising they allocated to ESG
Asset managers mainly promoting insights in Europe during Q4
Europe still the frontrunner in ESG with now more than 60 advertisers actively promoting ESG
Asset managers promoting more insights in APAC during Q4
Brand campaigns and fund promotion have become less popular in the region in favour of insights
Asset managers focus more on ESG advertising in Europe
Advertisers on average allocated a higher percentage of their budget to ESG advertising
Europe again sees record number of ESG advertisers during Q3
Brand campaigns continue to be the most popular, followed by fund promotion
APAC asset managers increase fund promotion campaigns
At the same time, the amount of insights promotions has fallen quite sharply
Brand campaigns slightly up in North America in Q3
ETFs remain by far the most popular advertised investment strategy, while fixed income falls in popularity
ESG brand advertising falls in APAC
There were 19 ESG advertisers active in APAC in Q2
Rise in ESG advertising activity in Europe during Q2
ESG made up a record proportion of all advertising in Europe
Europe and APAC advertising: equities overtake fixed income
ETFs remain dominant in North America, while A sizeable portion of European and APAC advertising focuses on ESG