Competitor alerts
Regular intelligence on what competitor brands are doing across paid, owned and earned media.
Fewer ESG advertisers in Q1: anomaly or start of a trend?
Advertisers focused less of their total ad volume on ESG
Asset managers barely promote ESG in North America
ESG ad volume in North America is consistently much lower than in Europe and Asia Pacific
ESG accounts for more than a quarter of APAC advertising
ESG was advertised by 25 asset managers in Asia Pacific during Q1 2021
Highest number of ESG advertisers in market during Q4 2020
More asset managers than ever are advertising their ESG credentials, data by Fundamental Media shows
More asset managers promote their ESG offering during Q3
Most ESG advertising was dedicated to the promotion of insight pieces
How asset managers respond to a crisis
Asset managers have changed their advertising messaging and purposes throughout the Covid-19 crisis
How asset managers advertise responsible investing in Europe
Fundamental Media reveals the ESG advertising trends among European asset managers
Covid barely affected Australian asset manager advertising
Data from Fundamental Monitor shows asset managers in Australia stay true to their advertising strategies
How Covid-19 changed asset managers' advertising
In volatile times, many managers promote their 'safe' product offerings such as ETFs and fixed income, data from Fundamental Monitor shows
ESG growth unaffected by uncertainty on best ESG approach
Although responsible investing is a hot topic, asset managers are not as actively promoting ESG in Europe as might be expected
Global advertising trends January 2020
A surprise new entry in Australia and two big campaigns in Europe and North America are the highlights of January's advertising activity