Competitor alerts
Regular intelligence on what competitor brands are doing across paid, owned and earned media.
More asset managers promoting ESG in Europe
The percentage of all asset management advertising dedicated to ESG increased slightly since Q3, data from Fundamental Monitor shows
ESG advertising on the rise in North America
Asset managers dedicated a much higher percentage to ESG advertising in Q4 than in previous quarters, according to data by Fundamental Monitor
Asset managers shift to brand campaigns in North America
Record share of brand campaigns sees fund promotion drop to its lowest share since the start of 2020, data by Fundamental Monitor shows
Equities advertising at record low levels in Europe
Q4 2022 saw a collapse in the promotion of equities but a marked rise in all other main asset classes
Record number of fixed income advertisers in APAC
Nonetheless, asset managers spent less on fixed income advertisements than on promoting equities and ETFs
APAC sees a drop in ESG advertising activity
The region saw less ESG advertising by fewer asset managers, Fundamental Monitor found
Brand campaigns the most popular advertising purpose in APAC
Following a dip in Q4 2021 and Q1 2022, brand campaigns have now made up more than 40% of all APAC advertising for two quarters in a row.
ESG advertising in Europe shifts away from brand campaigns
Percentage of all advertising dedicated to responsible investing remains steady, despite drop in number of advertisers, Fundamental Monitor finds
Slightly more ESG advertisers active in North America
Nonetheless, North America continues to lag behind Europe and APAC when it comes to ESG advertising, according to Fundamental Monitor
Record number of ETF and ESG advertisers in North America
Nonetheless, there was little movement in the type of advertisement and the promotion of key strategies compared to the previous quarter
Brand campaigns in Europe back to Q1 levels
Data by Fundamental Monitor shows the high levels of fixed income advertising of Q2 have also ended
ESG brand campaigns gain in popularity in Europe
ESG advertising as a share of total asset management advertising in Europe has remained stable, Fundamental Monitor finds