Competitor alerts
Regular intelligence on what competitor brands are doing across paid, owned and earned media.
More than half of European advertising is brand campaigns
The promotion of equities doubled while fixed income advertising saw a decrease, data by Fundamental Monitor finds
ETF advertising slowly recovering in North America
Asset managers dedicated 22% of their advertising in the region to ETFs, data by Fundamental Monitor shows
ESG advertisers in North America shift to brand campaigns
ESG advertising has recovered to normal levels, data by Fundamental Monitor shows
ESG advertising falls further out of favour in Europe
Number of advertisers and share of overall advertising continues to drop, Fundamental Monitor shows
ESG advertising in APAC crawls slowly back from nadir
Insights promotion still makes up two-thirds of ESG advertising, data by Fundamental Monitor finds
APAC sees record share of advertising focused on ETFs
Asset managers allocated 25% of their advertising to the promotion of ETFs, data by Fundamental Monitor finds
Asset managers continue to favour brand campaigns in Europe
The number of advertisers promoting ETFs dropped to its lowest figure since the start of 2020, data by Fundamental Monitor shows
Asset managers less focused on promoting ESG in Europe
Asset managers move back to fund promotion in North America
The promotion of ETFs is also slowly recovering to levels seen earlier in 2022, data by Fundamental Monitor finds
ESG advertising drops significantly in APAC
Promotion of ESG at lowest levels since start of 2020, data by Fundamental Monitor finds
ESG advertising in North America drops significantly
Only a tiny percentage of total asset management advertising dedicated to ESG, data from Fundamental Monitor finds
APAC ESG advertisers shift back towards insights promotion
The popularity of thought leadership campaigns has mainly been to the detriment of brand campaigns, data by Fundamental Monitor reveals