Fundamental Group named Innovator of the Year at The FSF 2026 Awards for Innovation and Transformation

Fundamental Group has been named 'Innovator of the Year – Company' at the 2026 Financial Services Forum Awards for Innovation and Transformation, capping a standout night for the group and its Alphix Solutions business. The judges applauded the commitment to innovation and the consistent ability to deliver transformative ideas across the business.

Alphix Solutions, the MarTech arm of Fundamental Group, won two awards for its work in partnership with State Street Investment Management, winning Best Use of Marketing Automation and the Judges' Special Award for Best Creative Leap.

The award-winning campaigns:

●        Innovator of the Year – Company: Fundamental Group

●        Best Use of Marketing Automation: State Street Investment Management with Alphix Solutions, for Demonstrating the Power of Dynamic, Persona Driven Contextual Targeting Combined with Agile AI Messaging

●        Judges' Special Award – Best Creative Leap: State Street Investment Management with Alphix Solutions

The Best Use of Marketing Automation win recognised a campaign that brought together persona driven contextual targeting and agile, AI led messaging, reaching the right audiences with the right content at the right moment. The Best Creative Leap award reflected the ambition and originality of that same partnership.

“To be named Innovator of the Year, and to see our team's work with State Street Investment Management recognised across two further categories, means a great deal,” said Vincent Hooplot, COO & Chief Strategist, Fundamental Group. “These awards reflect the strength of our client partnerships and the way our people keep pushing what is possible in financial services marketing. It goes without saying that - The Future is Agentic!"

The Financial Services Forum Awards for Innovation and Transformation celebrate the organisations and campaigns setting new standards across the sector, from product and technology to marketing and customer experience.

Thank you to State Street Investment Management, and to everyone across Fundamental Group and Alphix Solutions who contributed to this work.

To see the full list of winners, click here.