LinkedIn dominates top 10 asset manager posts in Q1 2026

LinkedIn continues to dominate as the platform of choice for asset managers communicating with professional audiences.  

As part of Fundamental Media’s quarterly data analysis, we recorded 3,696 organic social media posts of 40 leading asset managers across Facebook, LinkedIn, and YouTube during Q1 2026, with LinkedIn accounting for 57% of the total posts.

January saw a combined 417 posts across the three platforms across top 10 leading asset managers, rising to 493 in February and peaking at 599 in March. LinkedIn alone recorded 253 posts in January, 276 in February, and 338 in March, underlining its continued status as the platform of choice for asset managers communicating with professional audiences.

Facebook saw 81 posts in January, 79 in February, then increasing to 129 in March, whilst YouTube saw 83 posts in January, increasing to 138 in February before dipping to 132 in March.

Across Q1, the posts recorded an average engagement of 55.1 per post. The engagement rate is the number of likes, clicks, video views, shares, and comments a post has received.

Engagement trends varied notably by platform and month. LinkedIn engagement was relatively stable, ranging from 72.55 in January, 74.72 in February and 72.36 in March. YouTube engagement started strongly at 86.83 in January before softening to 62.41 in February and 57.3 in March. Facebook engagement started the quarter at 26.19 before a notable jump in March, with average engagement rising from 23.22 in February to 97.71.  

Looking at LinkedIn content themes across all pages, "Market" was the most posted-about topic during Q1 with 1,324 posts, followed closely by "Expert Views" at 1,281 posts. "Europe" rounded out the top three with 741 posts.

In January, asset managers prioritised "Expert Views," publishing 457 posts on the subject compared to 413 under "Market." From February onwards, "Market" took the lead and maintained it through March, with activity on the topic increasing steadily across the quarter.

"Europe" saw consistent engagement throughout Q1, though volumes varied month to month. Meanwhile, "Economy" followed a gradual upward trajectory, reflecting continued investor focus on macroeconomic conditions as 2026 got underway.  

Average engagement normalised by AM and mean engagement of the month

The topic ETFs recorded an average of 20.44 versus the mean engagement by asset manager and month, with 87 posts.

Cryptocurrencies also delivered strong results, averaging 23.77 engagement across 27 posts - a relatively small volume of content but with a clearly receptive audience. Africa, though removed from comparative topic charts as an outlier due to its disproportionately high numbers, averaged 57.84 engagement across 17 posts. Australia also performed well above average, with 39 posts generating an average engagement of 25.19.  

Number of posts

Average engagement normalised by AM and most engaging post (0 to 100)

Posts on ETFs that performed well include a post by PIMCO post celebrating the launch of their newest ETF and the expansion of their active ETF suite, as well as a post from BNY Investments announcing the launch of three active fixed income ETFs in partnership with Nasdaq.