We are really thrilled to have won the award for 'Best B2B Solution' at the prestigious Drum B2B Awards, beating competitors including industry giants Cisco and Adobe.
For the award we nominated two of our new campaign attribution solutions which were launched into the market over the past 12 months; Outcome Analytics and The Delta Tag.
Outcome Analytics is our next-generation campaign analytics platform built by integrating across 12+unique data sets from ad booking and ad serving to campaign, analytics, creative, social platforms. For the first time ever, all data is able to be matched and integrated to provide accurate campaign performance and insights.
Working in tandem with Outcome Analytics, The Delta Tag is our new diagnostic proprietary solution for the post-cookie era. The Delta Tag addresses the wider impact that cookie consent, privacy regulation, bots, and ad-blockers are having on recording accurate campaign data. It is a non-cookie-based technology that does not record any personally identifiable information, therefore, adhering to the principles of GDPR, CCPA, and PECR.
By applying The Delta Tag to our client's campaigns, we can accurately follow the entire user journey. The tag passes by all barriers such as cookie consent platforms and ad blockers so that the onsite analytics platform can capture every site entrance accurately. This ensures we can accurately measure and optimise our clients' campaigns.
Being nominated for the Drum B2B awards is a valuable endorsement of everything we have been working towards at Fundamental Media as we have put business innovation through technology at the heart of everything we do. Over the past few years, we’ve realigned strategically, pioneering an award-winning range of proprietary tech solutions that break the media and marketing mould and that are designed exclusively to help our asset management and business education clients and our people navigate tomorrow’s marketing challenges.
To find out how we can help your marketing team with our pioneering solutions please visit the contact us section on this website.