Fundamental Media Insights


Viewpoint

What impact has the Covid crisis had on your marketing approach?

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Expert views from leading opinion-makers from around the world.

We talked to senior marketers from some of the world's leading asset management companies to see how they have approached this challenge.


Ian Bruce

Marketing Manager, Baillie Gifford

Will Fearnley-Whittingstall

Head of International Marketing, BNY Mellon IM

Diana Portman

Co-Head EMEA Marketing & Head of Channel Marketing, Columbia Threadneedle Investments

Sarah Shove

Co-Head EMEA Marketing, Columbia Threadneedle Investments

Kate Hargreaves

Head of Channel Marketing, Newton Investment Management

Insights Viewpoint What impact has the Covid crisis had on your marketing approach?