We take this one step further. We run performance focused campaigns that deliver against your business objectives through Audience Alpha, our data-driven programmatic audience solution, and delivered by FMX, our in-house programmatic platform.
We continuously work with key partners to build out qualified fund buyer audiences, which allow us to specifically target these groups across their wider online journey. This is key both from a targeting, but also compliance perspective.
For our audience targeting we concentrate on finding the most accurate and qualified audiences, while filtering out the low quality, aggregated audience data that cannot be trusted and relied upon, ensuring that we always reach the right decision maker for your campaign.
Audience Alpha gives us complete control over our programmatic buys, using leading industry specific targeting capabilities to reach our clients’ target market in a much more cost-effective and accurate manner than many third party offerings.
We create multi-layered strategies all within a controlled website runlist with demographic overlays using custom:
We're able to deliver messages specific to where the user is in the student journey based on our clients' data, allowing for the construct of specific, highly targeted audience buckets.
The audience pools are also extracted and used on other digital platforms such as Facebook.