Marketing consultancy and solutions for asset managers
A vital aspect of outcome-oriented planning is an optimised user journey. User journey success can be influenced by a multitude of factors and requires frequent and ongoing assessment to ensure continued performance.
As a marketing services partner, we have the data, knowledge and tools to help map the user journey of institutional investors, financial intermediaries and end investors based on a deep understanding of the target audience.
The firm has successfully worked for asset managers in Europe, the United States and APAC. Hooplot Associates has always taken a data-driven approach and has ample experience in research, strategy consultancy and project management.
In January 2019 the firm was acquired by Fundamental Media. Fundamental Media and Hooplot Associates provide marketing, media and tech solutions for asset managers.
Content expertise for improved campaign performance
If you and your colleagues are juggling too many other projects then Content Select could be just the solution you are looking for.
fund management strategies, markets, products and brands. They work in close collaboration with the client and adhere to internal compliance processes and guidelines.
This service is often provided alongside our user journey optimisation solution as it is crucial to understand where to apply the content in the overall user journey and to tailor the content to the specific region and audience.