As an integral part of our media planning, our proprietary media and market research supports our clients. We regularly monitor the reach of thousands of media titles and their most used formats. This allows us to observe the evolution of new trends and ensures our clients are always one step ahead on new advertising opportunities.
Our research therefore not only covers the media consumption of selected investor groups but also delves deeper into topics such as distribution, market trends, brand awareness, communication and the most engaging sources of information for each target group.
Fundamental IQ, our research insight division, also publishes several audience-specific reports and a Global Brand Survey, looking at the brand strength of leading asset managers.