What piece of advice would you give to your marketing peers based on your experiences this year?

Expert views from leading opinion-makers from around the world.

We talked to senior marketers from some of the world's leading asset management companies to see how they have approached this challenge.

Ian Bruce
Marketing Manager, Baillie Gifford

Will Fearnley-Whittingstall

Head of International Marketing, BNY Mellon IM

Tom Hughes

Vice President, Head of Digital Marketing EMEA, Allianz Global Investors

Diana Portman

Co-Head EMEA Marketing & Head of Channel Marketing, Columbia Threadneedle Investments

Sarah Shove

Co-Head EMEA Marketing, Columbia Threadneedle Investments

Kate Hargreaves

Head of Channel Marketing, Newton Investment Management