Fundamental Media has been awarded ‘Best use of Marketing Technology and Data’ for our new proprietary solution The Delta Tag at The Investment Marketing and Innovation Awards 2021.
The Delta Tag was first released into the market in December 2020. It has been designed to address the impact that privacy regulations, cookie consent, ad blockers, and bots are having on digital advertising campaigns to deliver accurate, transparent, and compliant campaign attribution for our clients.
The Delta Tag utilises a unique code that is passed through the advertisement click onto the landing page. This transforms the analytics from simply being a counter to providing actual, verified attribution to the source of the user's entry to the site.
Here's what the judges said; It 'solves a common attribution problem whilst helping marketers understand better what success really looks like.'
To find out more, https://www.investmentmarketingawards.co.uk/IMAIA/en/page/2021-winners