Fundamental Media Insights

Research insights
20 April 2023

Unique End Investor insights for UK, Germany, France, and Italy

Fundamental Media’s in-depth European end investor research reports provide a deeper understanding of what drives their selection of managers, which channels they use and what they expect from a provider. This will inform your strategy and tactics.

Fundamental Research surveyed 4,390 end investors in France, Germany, Italy, and the UK. Our reports cover a range of topics, including:

  • Ownership of and familiarity with investment products by different age and wealth groups
  • How the current market environment is impacting investors’ portfolios and investment approach
  • The general interest, perception, and adoption of ESG
  • What channels are used when picking and buying investments
  • Awareness of various asset managers’ brands: recall, popularity, and familiarity
  • The use of social media, podcasts, and print publications


So, what does that mean?

By utilising our research, you’re better equipped to:

  • Develop a deep understanding of end investors
  • Inform your sales and marketing decisions
  • Maximise sales and marketing impact

With the added benefit of comparative data from 2018, our research reports provide extra evidence to justify any potential changes of strategic direction as they highlight current trends and responses in our post-pandemic world.

Contact us for more information and pricing


Key findings:

47% of European end investors invest via their bank, followed by financial advisers

82% of end investors use online investment platforms

Low cost and transparency are the most important factors for end investors investing online


European End Investors Leisure Activities - Aggregate chart_original

Specific percentages are available for each of the four markets


About Fundamental Media Research

Fundamental Research has been collecting and analysing industry data for over 15 years and has a wealth of knowledge of the asset management market. Our research capabilities cover but are not limited to the media consumption of selected investor groups and delves deeper into topics such as distribution, market trends, brand awareness, communication, and the most engaging sources of information for each target group.

For further information, please visit our dedicated webpage or contact us for more information and pricing.

Updated Table of Contents April 2023_original

Insights Research insights Unique End Investor insights for UK, Germany, France, and Italy