Fundamental Group awarded Innovator of the Year

We also won the award for Best Innovation in Marketing at a recent industry awards ceremony 

Fundamental Group has won two awards at the Financial Services Forum Innovation and Transformation Awards 2025: Innovator of the Year (Company) and Best Innovation in Marketing. 

We won Best Innovation in Marketing for our work with F&C Investment Trust. The judges praised the campaign as “a well thought through and successful awareness campaign, driving scale and consideration.” 

The aim of the campaign was to position F&C as a leader in the investment trust space for smart, simple investing, and as an essential addition to investment portfolios of existing investors. 

The campaign was aimed at new and established investors with a different strategy for each group.There was room to grow across some of our core awareness channels, so we increased our TV presence, radio presence and use of YouTube. We also reintroduced OOH.  

For the Innovator of the Year award, judges applauded our consistent leadership across multiple innovation fronts.  

In our entry for this award, we highlighted several of our recent innovative work for some of our clients, including:  

• improving the user journey and message retention by transforming a client’s long-form article into an interactive infographic 

• advanced contextual targeting within our programmatic platform, ensuring our client did not waste ad spend on broad, unengaged audiences 

• true rapid, responsive activation, which allowed our client to get adverts into market with brand new targeting, messaging, and creative look and feel – all within 48 hours of first recommending the activation.