Thought leadership leads APAC ESG advertising
Thought leadership accounted for 91.91% of all ESG advertising, up from 68% in Q3, according to data by Fundamental Monitor
ESG advertising accounted for 0.28% of all asset management advertising in APAC during Q4 2025, up from 0.05% in Q3, data from Fundamental Monitor shows.
There were 93 asset management advertisers in the APAC region during Q4, but only four of them dedicated a portion of their advertising to the promotion of ESG. These four ESG advertisers were active in Australia (1), Hong Kong (1) and Singapore (2).
Overall, 16% of the ESG advertisers’ total advertising was dedicated to the promotion of responsible investing, down from 49% in Q3 2025.
Thought leadership accounted for 91.91% of all ESG advertising, up from 68% from Q3. Meanwhile, ESG brand campaigns remained at 0%, while ESG fund promotion decreased from 32% to 8.09%.
Below are some examples of the type of ESG campaigns that were in market in APAC during Q4:
Insights – ClearBridge
Fund Promotion – Australian Ethical
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