How is your brand perceived?
Dive deeply into retail investors’ minds to understand your brand positioning and gain insights into how your and your competitors’ brands are perceived.
The report includes brand equity metrics such as recall, familiarity, distinctiveness, and propensity to buy, helping you benchmark your performance and identify areas for growth and differentiation in a competitive market.
Whether you're shaping your marketing strategy, refining messaging, or enhancing product offerings, this report is your essential guide to understanding the modern investor.
Enquire to discover all the advantages
Unprompted awareness and prompted familiarity of your brand compared to your competitors
Fund preferences and asset allocation
Barriers and motivations for investing in funds, including ETFs
Engagement with digital platforms, financial influencers, and AI tools
Highlights
UK top 3 brands
- Vanguard
- Fidelity
- BlackRock
US top 3 brands
- Fidelity
- Vanguard
- Charles Schwab
JP top 3 brands
- Nomura AM
- Rakuten Securities
- MUFG AM