Research insights
Proprietary research into how investors, intermediaries and institutions engage with asset and wealth managers.
Australian intermediary market shows strong brand concentration
Four local asset managers rank among the top 10 in Brand Equity Index, research by Aureum Y has found
German intermediaries prioritise quality and partnership
Three local managers rank within the top 10 of the Brand Equity Index, research by Aureum Y shows
Social media activity rises among asset managers in Q4
Asset managers were more active on LinkedIn during Q4 2025, research by Fundamental Media shows
Marketing planning for 2026: Competing in a hyper-fast asset management landscape
The pace of change in asset management is accelerating and 2026 will demand sharper decisions, faster execution, and clearer differentiation than ever before.
US individual investors have a relatively high risk appetite
Retail investors consider most products to be more profitable than risky, research by Aureum Y shows
LinkedIn posts down but engagement up for asset managers
The topic ‘expert views’ was the most popular on LinkedIn, according to data by Fundamental Media
UK retail investors more involved in investment decisions
Investors are increasingly doing more research into investment opportunities, but still rely on professional help as well, research by Aureum Y has found
Active ETFs: from experiment to everyday tool
Our latest webinar explored the growth drivers behind active ETFs in APAC and ways to succeed
Trust, technology and transparency shaping the future of investor marketing
Traditional distribution models are changing quickly, a recent roundtable discussion concluded
Japanese individual investors know few asset managers well
Japanese retail investors recalled 42 different asset managers related to mutual funds and investment trusts, research by Aureum Y shows
US individual investors recall 62 mutual fund providers
More than half of investors are very or quite familiar with the four best-known managers, research by Aureum Y found
Four local managers among UK individual investors’ top 10 favourite brands
More than half of investors are very or quite familiar with the six best-known firms, Aureum Y research shows