Research insights
Proprietary research into how investors, intermediaries and institutions engage with asset and wealth managers.
Tough market spurs 86% of European end investors into action
Now is the time for asset managers to support financial advisors with their communications with European end investors, research by Fundamental Media finds
The impact of the end of cookies on marketing attribution
Research by Alphix Solutions and Fundamental Media reveals the scale of the problem and why marketers should act now
Asset managers more positive on social media
Research by Fundamental Media also finds managers posted the most on ESG, expert views and market
Number of asset managers’ social media posts increases
Engagement, however, is a mixed bag with only LinkedIn seeing an overall increase during the quarter
US advisors have a distinct view of different ETF providers
Each ETF brand has a distinctive identity, research by Fundamental Media shows
LinkedIn more popular among managers, Facebook in decline
Asset managers posted more on LinkedIn and received higher levels of engagement
US advisors almost exclusively prefer US asset managers
Research by Fundamental Media finds that asset managers who are seen as tried-and-tested and careful-thinkers are preferred
Mobile and desktop use increases among US financial advisors
Fundamental Media’s research among US advisors finds almost three-quarters of advisors still read print publications
Asset managers post slightly less on social media during Q3
Engagement levels on LinkedIn and Facebook dropped during the quarter
French intermediaries prefer qualitative asset managers
Local managers are most often recalled by investment professionals in France
Spanish intermediaries prefer foreign asset managers
Companies perceived as broad are among the favourites, followed by those seen as energetic, analytical, qualitative and a partner
Major international players dominate brand recall in Italy
Italian intermediaries more likely to buy a fund from tried-and-tested and qualitative managers